Introducing 5 new Bonfire Community Groups

At the heart of customer engagement lies a fundamental truth: community matters. This principle drives brand loyalty and fosters shared experiences, and it’s no different for Braze! We are passionate about creating opportunities for you to connect, learn, and grow. In that spirit, we are excited to introduce Bonfire Community Groups—our first open groups designed to enhance your experience.

Led by Braze team members, these new groups will focus on specific industries and roles, providing a dedicated space for members to connect and share insights. Similar to our Discussions, these groups will allow you to engage with fellow customer engagement professionals, discuss challenges, share ideas, and receive valuable feedback.

Ready to learn more? Here are our new Bonfire Community Groups!

Retail and eCommerce
Join this group of Retail and eCommerce enthusiasts dedicated to enhancing customer engagement through innovative strategies, shared insights, and collaborative networking. Whether you’re a major brand or a small Shopify store, you’ll find others who share your passion for the Retail and eCommerce space.

Financial Services
Connect with Braze customers from across the financial services sector to share industry insights and discuss customer engagement strategies that foster trustworthy experiences. In a competitive landscape, it’s essential for brands to connect effectively with consumers on their individual journeys. This group is perfect for anyone in FinServ looking to learn from peers and find solidarity in shared challenges (and solutions!).

Creative Collective
This group is a space for innovators to explore and share creative strategies that push the boundaries of customer engagement. For too long, there’s been a misconception that creativity and performance are at odds. Research from WARC and Cannes Lions shows that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns. Join this group to connect with others who are committed to marrying creativity with technology and setting new standards for innovation.

Small but Mighty
We’re bending the rules a bit with this one: Small but Mighty has technically existed since Bonfire’s inception. The big change? Now, anyone can join this group, which was previously private. By opening access, we hope even more small teams can leverage the collective power of the Bonfire Community and elevate their customer engagement strategies.

Bonfire Expert Council
While this group operates on a “request-to-join” basis, it plays a crucial role in shaping the future of Braze Bonfire! Apply to become a founding member and be instrumental in helping the community team build our roadmap, introduce new programs and features, and enhance the overall community experience. As a trusted member of the Bonfire Expert Council, you’ll also help answer questions, provide solutions, and share your expertise with the rest of the community.

We envision these groups as just the beginning of many more to come. Visit the Community Groups page to find the group (or groups!) you’d like to join, and kick things off by posting a hello or sharing your thoughts on what you’d like to see in the future, or even a current challengeCommunity Groups you’re facing, or a question you have.

If you’re interested in leading a Bonfire Community Group of your own, we want to hear from you! Reach out to us at community@braze.com , or mention one of our community managers in a reply on this post— MaggieBrennan, EmilyCalderon, and I are always here to help!