Groups and Events

Find your people in Community Groups and discover events designed to help you learn and grow.

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Community Groups

Check out Community Groups where you can connect with customer engagement professionals across a variety of interests, specialties, and more.

Community Events

Explore upcoming community events, from Meetups to Ask Me Anything sessions and more.

Recent Content

Ask Me Anything: Keeping the Momentum Going After Black Friday and Cyber Monday
Join us for an engaging Ask Me Anything session focused on sustaining the excitement and sales momentum generated during the Black Friday and Cyber Monday shopping frenzy hosted by Meredith Mitchell, Industry Marketing Lead, Retail & eCommerce at Braze. As the holiday season continues, it's crucial for retailers to capitalize on the energy created during these peak shopping days. In this session, we'll explore effective strategies for maintaining customer engagement, optimizing inventory management, and leveraging data insights to drive sales. Whether you're looking to implement targeted marketing campaigns, enhance customer loyalty programs, or explore new sales channels, Meredith is here to answer your questions and provide actionable insights. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything category on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Meredith will open 24-hours before. When adding a question, please start a new discussion. Meredith will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
MaggieBrennan
29 days ago Place Community Events
Ask Me Anything
154Views
1like
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Marketer of the Month Roundtable: March Edition
Our next Marketer of the Month Roundtable is on March 31 at 4 PM BST / 11AM EST! This session will feature insights from Emma_Oliver93, Senior CRM Manager at Jagex, and kanchanlad, Head of Product - MarTech, CRM & Loyalty at Papa Johns, and be hosted by JuliafromBraze. This quarterly webinar series offers valuable insights from Braze customers like you. Each session covers a variety of topics, including: Exploration of Recent Campaigns: Hear about the objectives, setup processes, outcomes, and key learnings from campaigns run in Braze. Retention and Onboarding Strategies: Gain insights into successful strategies for onboarding, retention, win-back, and churn, along with lessons learned from implementation. Maximizing Braze Products: Discover how to optimize the use of different Braze products, the value derived, and results achieved. Don’t miss this opportunity to learn from your peers! RSVP HERE. Can’t join us live? No worries! We’ll share a recording afterwards.
eakinsey
1 month ago Place Community Events
Marketer of the Month Round Table
94Views
3likes
1Comment
Learning & Community in Berlin | 18-19 March
Berlin friends, we’re bringing in-person Braze training to you this March for a two-day Learning & Community event series! Wednesday, 18 March 1:00–5:30 PM — Braze Certified Marketer Bootcamp (Braze customers only, includes 100% off Marketer exam) Thursday, 19 March 3:00–5:00 PM — Workshop: Launching a New Product with Braze (Open to all, includes 50% off a Braze certification of your choice) 5:00–7:00 PM — Bonfire Community Meetup (Open to all, includes an additional 50% off certification) Join one session or attend all three — we’d love to see you there and connect in person! Register Here
LearnWithAustin
2 months ago Place Community Events
meetup
83Views
2likes
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WEBINAR: What's new in the Q4 product release
Get a practical walkthrough of the latest features in Braze from Kai Williams on January 27th. Kai will demo powerful new tools like the no-code RFM Segment Template, Liquid personalization for Landing Pages, and Enhanced CDI Reporting. This webinar is the best way to stay up-to-date with the platform and ask questions live, but if you can't make the session, register for a copy of the recording to be delivered to you via email. If you're looking for a language besides English, we've got you: subtitles will be available. 👉 Save your seat and register for this webinar here
eakinsey
3 months ago Place Community Events
whats new webinar
95Views
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Braze Learning Workshop + Bonfire NYC Meetup
Kick off the new year with a Braze double feature Join the Braze Learning and Community team at Braze NYC on January 15 for an afternoon of hands-on learning followed by an evening of networking and connection. Join the workshop, the meetup, or both to make a day of it. ⭐️ REGISTER HERE ⭐️ Braze Learning Workshop: First Transactions with Braze 3:00–5:00 PM | Braze NYC – 13th Floor We’re welcoming the new year by launching our Braze workshop series led by Senior Braze Trainer, Sang Kim. In our First Transactions with Braze session, you’ll build and test pathways to first conversions in Canvas and share success strategies with your fellow Braze marketers. This session is beginner-friendly and great for intermediate Braze users looking to optimize their early lifecycle strategies and strengthen their core user journey skills. All workshop attendees will get code for 50% off the Braze Certification of their choice. Braze Bonfire Meetup 5:00–7:00 PM | Braze NYC – 13th Floor Keep the momentum going at our first Bonfire Meetup of the year. Talk challenges, celebrate successes, and get inspired by your fellow Braze marketers over light bites and drinks. Meetup attendees will also receive a 50% off Braze Certification code — and some exclusive Braze swag. Start the year strong with new skills, new ideas, and new connections. We hope to see you there!
eakinsey
4 months ago Place Community Events
meetup
118Views
0likes
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The holidays are almost here!
Join Braze and Emarketer for a Holiday Retail Forecast webinar this week, Thursday August 7th at 2pm ET. In response to a projected slowdown in retail and ecommerce sales growth during the 2025 holiday season, retailers and brands have to adjust their strategies to focus on value, personalization, and leveraging digital channels. With consumers expected to have a tighter budget and sharper focus on deals, a shift from traditional promotions, to targeted, value-driven campaigns is crucial. Braze is uniquely positioned to help brands and retailers navigate these challenges by enabling personalized, cross channel journeys just in time for the holidays. Register here: https://cloud.insight.insiderintelligence.com/20250807-Braze-MTA_RegpageProgPro?utm_source=Braze
mmitchell
8 months ago Place Retail and eCommerce Discussion Board
50Views
3likes
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Highlights from the 2025 Financial Services CER
Every year Braze surveys financial services executives from across the world to uncover insights, shared challenges, and key customer engagement trends. The CER represents a synthesis of these responses along with opportunities for financial services brands to implement practical customer engagement solutions to solve these challenges. To understand the customer engagement challenges facing financial services brands it's important to understand the goals and structure seen throughout many of these organizations. First, among any other industry, financial services tends to be product led. When asked what was the top measure of engagement, 38% of respondents cited "product adoption", 9% more than the average across all industries. Additionally, 28% noted that customer engagement was led by Product or IT, once again the highest proportion of any industry. This focus on product adoption with engagement led by product adjacent teams does however run the risk of product tunnel vision with messaging strategies that can sound too focused on upsells with product offerings like credit cards, loans and other financial tools that don't resonate with user's journeys. When brands are able to keep the long term vision in mind and build brand equity by shifting towards other engagement goals like LTV and retention, they can avoid these types of hard sell messages. Another theme captured within the responses was a limitation in the tech stack hindering personalization within their messaging. Despite financial services brands possessing a trove of valuable customer data, acting on the data seems to be challenging. For example, 41% of respondents said they don't even test their customer engagement strategies. In addition to tech limitations, connecting with users on a personal level has also been a challenge for financial institutions. Surprisingly enough, 39% of respondents mentioned that they monitor organic sentiment and engagement through community forums and groups, the highest of any industry surveyed. So with a desire to connect with users on a more emotional level, these brands face the challenge of maintaining the right tone and often can't leverage gifs and other gamified elements in their messages like other industries can. The solution then needs to be reading consumers' digital body language and ensuring they’re sending the right message at the right time. Despite this necessity though only 41% personalize messages based on real-time engagement — the lowest among all industries surveyed. So what's holding so many financial services brands back then? As the results show, a lot of the limitations may be coming from other teams within the organization. Nearly half of finserv respondents (47%) cited general concerns from other teams as a reason they can't deliver more advanced personalization. With heavy regulations and compliance concerns it comes as no surprise that many teams within these institutions are extremely cautious about what data is being leveraged and what ideas are being broadcasted within their messaging strategy. In summary, personalization for these brands needs to rely heavily on segmentation and real-time personalization while also being able to navigate the compliance requirements that are often unique to this industry. With the right marketing tools to drive this strategy brands can focus more on messaging that builds brand equity with every interaction, and meets customers where they are.
TommyWinschel
9 months ago Place Financial Services Discussion Board
59Views
2likes
0Comments
Creative Spotlight: Sidequests Have Landed at McDonald's
1 MIN READ Launched on 14th July 2025, this campaign taps into video game culture to transform spontaneous McDonald's runs into exciting quests. With challenges like ordering a 'LEET' meal for exactly £13.37 or eating McDonald's on 'hard mode,' customers are rewarded for their food-focused side missions. “Side Missions is our love letter to every spontaneous Maccies run that somehow feels more exciting than whatever you were meant to be doing,” say James Millers and Andrew Long, ECDs at Leo Burnett. By using the language of gaming, the campaign reframes everyday pitstops as playable moments, turning cravings into quests and fans into players. To join the fun, customers can download the MyMcDonald’s app to discover side missions, unlock food offers, and win instant prizes. Every touchpoint, from radio and OOH to digital and social, is infused with a gamified aesthetic. What creative campaigns have you spotted recently? Share your insights and let's keep the inspiration flowing!
LindseySilver
9 months ago Place Creative Collective Blog
149Views
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Discover What’s New with Braze: Q2 2025 Product Release Webinar
Join us on July 16, 2025, for a live webinar designed to help you make the most of the latest Braze features—fast. You’ll get a firsthand look at powerful new capabilities like RCS, Banners, Canvas Context, and more, plus live demos to show you exactly how to put them into action. This is a great opportunity to explore our newest enhancements and get more out of your Braze investment. Can’t make it live? No worries—register anyway, and we’ll send you the recording as soon as it’s available. 👉 REGISTER NOW USING THIS LINK
eakinsey
9 months ago Place Community Events
whats new webinar
106Views
0likes
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Bonfire Meetup London - Panel Discussion with Checkatrade, Costa Coffee, and King.com
The Braze Community team is excited to bring together local London marketers for a panel discussion featuring experts from Checkatrade, and Costa Coffee, and King.com moderated by Kai Williams, Manager, Customer and Partner Training at Braze. Join us on Thursday 10 July from 17:00 to 19:00 at the Braze London office as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they've leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what's working in their industries and how they've utilized data to personalize messaging and drive positive business outcomes. Don't miss this opportunity to network with fellow marketing professionals and engage in a thought-provoking discussion on how to emotionally connect with your audience and earn loyalty through listening and timing. We'll have time for networking, light bites, and drinks before and after the panel discussion.
MaggieBrennan
10 months ago Place Community Events
meetup
146Views
1like
0Comments