Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 years ago

Question about winning and personalized variants

What is the difference between winning variant and personalized variant?

  • jojo_zieff's avatar
    jojo_zieff
    Braze Employee

     While the winning variant chooses the campaign variant for everybody, based on which has the highest overall conversion rate, the personalized variant takes this a step further by choosing the variant more likely to resonate for each individual based on their unique behaviors, preferences and attributes.