Forum Discussion
MaggieBrennan
2 years agoCommunity Manager
Question about winning and personalized variants
What is the difference between winning variant and personalized variant?
- jojo_zieffBraze Employee
While the winning variant chooses the campaign variant for everybody, based on which has the highest overall conversion rate, the personalized variant takes this a step further by choosing the variant more likely to resonate for each individual based on their unique behaviors, preferences and attributes.
Related Content
- 7 months ago