Welcome to the Braze Inspiration Guide AMA!

Absolutely! At Braze, we believe all businesses grow sustainably by optimizing the three core verticals of a customer lifecycle strategy - activation, monetization, and retention.

• Activation is your first impression to your users, and can often become the last - it’s the only phase that touches 100% of your user base, so getting the first impression right is critical.
• Monetize is all about how your brand drives revenue and profitability, and how certain customer actions line up to those goals.
• Retention is all about long term relationships with users - a perfect outcome for brands in order to sustainably grow.

The use cases in the BIG have been categorized in these verticals to support you wherever in the lifecycle you seek to optimize your customer engagement.