Forum Discussion

  • fburnson's avatar
    fburnson
    Active Member
    11 months ago

    What types of messages/automations/campaigns have been the most effective from a retention perspective on the restaurant side? 

    • lowen's avatar
      lowen
      Practitioner
      11 months ago

      What's been most effective is being able to identify critical moments where we can help our merchant customers reach objectives and/or overcome challenges they face. For example, we have built a programmatic stream for newly onboarded customers that segments user cohorts based on customer attributes such as order volume which are tied to customer contacts within Braze. From those attributes, we are able to surface personalized useful insights and recommendations and product solutions that help them increase orders. We have also built other campaigns and canvases to provide solutions to merchant customers that have issues or need additional support on our platform, by directing them to our account support teams. 

  • lowen's avatar
    lowen
    Practitioner
    11 months ago

    I’m Leslie and I am a coordinator on the Restaurant CRM & Retention team at Grubhub. I’ve been at Grubhub for a year and a half now working out of the Chicago office. This is my first job post graduation but I have experience interning at smaller B2B tech startups throughout college. My role at Grubhub has allowed me to dive deep into the world of CRM via managing our marketing deployment platforms!

  • dterzopoulos's avatar
    dterzopoulos
    Active Member II
    11 months ago

    Hi, I’m David! I lead the Product Marketing and Retention teams at Grubhub. I have been at Grubhub for a little over half a year, and previously was at our sister company in the UK, Just Eat, for half a decade. I pride myself on the variety of experiences my career has enabled me to obtain in a diverse range of business, including shipping, print publishing (magazines), and founding and selling a startup.

  • khuang's avatar
    khuang
    Active Member II
    11 months ago

    My name is Katlyn and I am a Manager on the Restaurant CRM & Retention team at Grubhub. I’ve been at Grubhub for over a year. Previously I was at LinkedIn, marketing to startups within their advertising business. I started my career on the agency side, where I supported experience strategy for Samsung’s B2B e-commerce site. Marketing to restaurants was a natural transition for me, since most of my previous experience has been centered around B2B sales and retention cycles!