Forum Discussion
MaggieBrennan
Community Manager
Community ManagerWelcome to the Test and Learn AMA!
Hi all! Thanks so much Guendalina and dylancarpe for hosting us today. Let's get started with the first question... Guendalina Can you share more about the testing strategy at BlaBlaCar?
From my experience the most common overlooked factor is not considering statistical significance of a test and draw conclusions (that may be wrong) too early.
As for the misconception, not reconfirming/re-checking the test results regularly is for sure quite dangerous since users' behaviour can change quite quickly and what worked one year ago may not work anymore.
Definitely agree with Guendalina on this. Testing over a longer period of time will help make more reliable results to ensure that you're analysis is as accurate as possible. And to her second point, your customers are always changing how they engage - stay in front of it by having a continuous testing mindset!
