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juanhortal's avatar
juanhortal
Active Member
2 years ago

Braze Hack: In-App Messages with customizable images hosted on media library 🧠

Hello, JC over here!

I have been posting for the last weeks some interesting Braze Hacks on Linkedin and thought of sharing them as well with this amazing community. I find this in particular really useful and I bet most of you will not know it 
😉

Easy tip to personalize your in-app messages (#iam) with Braze in a very scalable way

Imagine you want to show your customers an instant discount. The amount of it will vary across your different #clusters. Let's say you have +10 clusters. You will then have to do +10 inapp campaigns, or 10 variants in one canvas, just because the image you want to show to each of them is different.

Well, here’s the juicy tip! 🧙‍♂️ You can manage your +10 different images from only one campaign or variant by using the Image URL + liquid sintax 😎

When uploading an image to Braze's library, it will automatically generate an Image URL that you can paste into your campaign embedded with your liquid personalization.

Try it out and let me know how much time you are saving with this hack! 😉

Follow me on Linkdein for more of this insightful Hacks! 🙌

https://www.linkedin.com/in/juan-cruz-hortal-37200b144/

  • DavidO's avatar
    DavidO
    Strategist II

    Nice work juanhortal these tips are always super helpful and I really like what you are doing on LinkedIn. Followed! 👏

    If you want to try something completely random I have a video on my new YouTube channel looking at creating In App Messages with OpenAI. (Channel is literally only a few weeks old, soft launched) 

    https://youtu.be/M4cYr2ma19E

    Keep up the great work! I look forward to seeing more. 😊