Forum Discussion
Email opt-in in the UK
Hi everyone!
My client is expending in the UK. I want to maximize my email opt-in rates.
I would like to know if soft opt-in is allowed for signed-up users in the UK.
The rules on the ICO website don't look decisive:
"The soft opt-in rule means you may be able to email or text your own customers, but it does not apply to prospective customers or new contacts (eg from bought-in lists)"
I could consider that signed up users are existing curstomers.
Thank you!!
- ParinActive Member II
Hi Alex,
I view signed up users as soft opt-ins, and have viewed them in this way for the past year or so without any issues.
However, this isn't legal advice or recommendation. This is just me stating how I view them. If this helps you come to a decision, then I'm glad to have helped.
I hope you get to the bottom of this.
Related Content
- 2 years ago
- 2 years ago
- 15 days ago
- 3 months ago
- 9 months ago