Forum Discussion

Theresa's avatar
Theresa
Practitioner II
2 years ago

How to Honor/Celebrate Giving Tuesday While in Brand Voice

Hi all! I'm working on our Giving Tuesday campaign in which we're honoring some of our charitable partners and matching donations to one.

Aside from presenting charities your company supports, what are some ways your company is publicly honoring Giving Tuesday? One issue we have run into is our typical brand voice is very witty, light, fun and this email has a more serious tone. What tone does your copy look like if you are running a campaign (especially if you have a different tone normally)?

Happy Holidays to all who celebrate!

Inspiration
  • ashleyatbraze's avatar
    ashleyatbraze
    Community Manager
    2 years ago

    You could send it in letter format and have it be from an exec! That way if the voice and tone are more serious it is a reflection on an individual and not the overall brand.