Forum Discussion
Conversion Rate over 100%?
Hi, I'm struggling to understand the performance of one of our Canvases. I have both the conversion event and exit criteria as "any purchase", and users cannot re-enter the canvas. When I analyze ...
This particular canvas is targeting the first purchase of a customer. So it starts with customers that have no purchases. The canvas target conversion action, and exit criteria, is making any purchase.
Here is a screenshot from the top level of the canvas, you can see 43 entered, 25 messages sent, and 45 conversions. Though this section seems to limit the conversion rate to a max of 100%.
However, I know that the conversion rate is incorrect because not all contacted customers converted. Some of the steps in the journey have too many conversions (one has 17 sends and 25 conversions, and another has 3 sends and 0 conversions).
But it becomes even more apparent when I click to "Analyze Variants", and it shows Variant 1 with a conversion rate of 120%
Further to that, when I create a Canvas Funnel Report, where the only step in the funnel is to make a purchase (ie the conversion event), the conversion rate looks completely different to the Analyze Variants report. They look more how I would expect.
Why is this report in the Canvas Funnel and the Analyze Variants so different?
