Forum Discussion

Kern's avatar
Kern
Active Member II
3 months ago

Optimum way to automate sending of Birthday rewards

Hi Bonfire Community,

Posting here to get some guidance and understand the best way to execute the dissemination of Coupon Codes for a Birthday Canvas.

I want to send users on their birthday a Coupon Code which they can redeem for a free item. What you reckon is the optimum way to implement so the reward is automatically triggered and sent to users.

 

 

Canvas
  • rayelkho's avatar
    rayelkho
    Practitioner III
    2 months ago

    I've heard of brands moving from Birthday day to Birthday month to not scare subscribers with how much data they have. You could test weekly, daily, monthly schedules but what David recommended + Braze promo codes feature is the best way to go

  • DavidO's avatar
    DavidO
    Strategist II
    3 months ago

    Hey Kern 

    How you trigger the campaign would be up to you (e.g. Start session) but we've had good success with these audience filters:



    If the date you want to match is stored in a custom attribute, the following audience filters will get that for you:

     


    Hope that helps 
    David 😊

    • Kern's avatar
      Kern
      Active Member II
      2 months ago

      Hi David, thanks much for this!