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Hi All,
We run several campaigns that have weekly content (e.g. newsletter)
Looking to run some analysis on the users that are most loyal to these campaigns by extracting a list of users who have opened >20 of these weekly newsletters in the last year.
So far I'm struggling to build a segment or a query that could produce an output for this - does anyone have ideas?
All campaigns are tagged so ideally I'd query as follows:
'Select all users that have opened email from campaign with tag "target" >20 times in the past 12 months.
Does anyone know if this is possible?
Cheers!
- Kevin_RosalesActive Member II
Hi Louis,
Not sure if this is helpful but I think the answer to your question is no. But I do have suggestions on how you could set this up differently going forward to get what you need:
1) Set up a custom attribute that will count the number of times a user opens one of your emails and this can then be used as one of your filters when creating a segment
2) Set up a blank webhook to trigger whenever an action such as opens an email is completed. After each newsletter send, you can then start counting the number of times a user receives this webhook.
I'm sure the rest of the community will have far better responses than me but just wanted to share what I would look to do next.
Thanks,
- AllanHeoStrategist
I agree with Kevin's suggestions; I think those will be your best options for this use case.
To throw another suggestion: is there a different action, besides email open, that your most engaged newsletter recipients are likely to trigger frequently? I always try to stay away from email opens/clicks, especially with machine opens/clicks becoming more relevant. It would also capture a much stronger audience.