Ask Me Anything: Test and Learn: Driving Value with Smart Optimization

Understanding how to successfully leverage data and testing can dramatically improve your marketing performance. But despite the clear benefits of data-driven marketing, many brands are still struggling to implement it effectively. To help your team stay ahead of the curve in today’s fast-paced business landscape, and achieve better results and higher ROI, we created the Test and Learn: Driving Value with Smart Optimization Guide.

In this AMA, you’ll have the opportunity to ask Dylan Carpe, Senior Customer Success Manager at Braze, and Guendalina Braga, CRM & Automation Lead at BlaBlaCar, about their tips, tricks, and learnings on how to test efficiently and react quickly to stay ahead of competition. 

Guenda comes with a breadth of experience in testing using Canvas in Braze to optimize campaigns. This AMA gives you the unique opportunity to ask directly about a case study within the Test and Learn: Driving Value with Smart Optimization Guide. Guenda collaborated with the Braze team to demonstrate how BlaBlaCar optimized their email open rates by testing sender names across two separate European markets. Now, you have the opportunity to ask her about her findings, the challenges she encountered during the testing process, and more.