Lifecycle Marketing Specialist

What You'll Do

• Using your Braze lifecycle management expertise you will support the team to plan, build and manage high performing messaging campaigns across multiple channels (email, push, in-app), including audience selection, trigger qualification, segmentation, setup, send out and campaign analysis;
• Collaborate directly with teams to gather campaign requirements, identify opportunities for optimization and deliver campaigns and journeys to meet provided business requirements.
• Design simple and complex multi-channel journeys in Iterable, including Experiments and conditional splits, using data in API event payloads and user profile attributes.
• Ensure all campaign business requirements are documented and translated into technical requirements. You will carefully monitor individual campaign performance, adjusting and adapting as needed and collecting insights to optimize future campaign activity;
• Using your segmentation tactics knowledge, you will support the team to develop target groups and communication concepts for marketing automation;
• QA campaign builds/journeys to ensure development output meets campaign requirements.
• Code and QA emails within existing email templates, leveraging Braze canvas and liquid logic to ensure campaigns are future-proof and can be personalized.
• Together with relevant stakeholders you will compile, consolidate and systematically maintain customer data.
• Collaborate with technical resources to QA API event segments, outbound webhooks, and provide guidance as necessary.

• Post launch validation of campaign send counts and performance.
• Provide insights and subject matter expertise.

About You

• 3+ years of experience in lifecycle marketing or campaign execution. Applicants without direct experience creating and deploying email or SMS will not be considered.
• Direct experience building journeys with a modern marketing automation platform, preferably Braze.
• Direct experience coding HTML/CSS for email, including using Litmus or EoA to test and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
• Ability to set-up A/B tests and advanced segments to provide spec and troubleshooting.
• Working knowledge of API events and webhooks.
• Working knowledge of lifecycle marketing best practices.