Marketing Operations Manager - B2B

Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672

About the Marketing Operations Manager - B2B at Headspace:

Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. 

We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously.

The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you.

How your skills and passion will come to life at Headspace:

• Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs.
• Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented.
• Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement.
• Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. 
• Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. 
• Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement.
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations.
• Create and maintain documentation of marketing operations processes.

What you will bring:

Required Skills:

• 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• You’re data-driven and able to report cleanly and accurately on marketing campaigns
• You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance
• You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion

Preferred Skills:

• Experience with Braze highly preferred
• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email a plus