Knowledge Base Article

Sr Product Manager - Digital

Location: Phoenix (hybrid)

 

Description 

 

Position Overview

Dutch Bros is seeking a highly motivated and experienced Senior Product Manager to join a dynamic and growing Product team.  Acting as the customer and Broista advocate you will work closely with cross-functional stakeholders to define and prioritize features with the mission of providing a best-in-class experience for our customers, Broistas, and other end users. 

 

This role will assume the responsibility for the strategic value, usability, and performance of one or more technology platforms including those such as the Dutch Bros Mobile  App, Websites, and Content Management Systems, that include delivery of business-focused capabilities such as Ordering, Payments, Menu and the corresponding integrations between systems. 

 

As the Senior Digital Product Manager, you will serve as a team leader, problem solver, mentor, and subject matter expert on relevant Systems and vertical capabilities in a new and growing team with the ability to help shape the future of the Product team at Dutch Bros. 

 

 

Key Result Areas (KRAs)

Develop and implement strategies that lead to measurable improvement in customer and Broista satisfaction:

  • Gain clear understanding of organizational priorities and lead efforts in defining product vision, goals, and strategic roadmaps across your product domain.

  • Use data, analytics, competitive research, user testing and market research to create and inform roadmap, feature priority, in order to  make recommendations on which new tech/tools to invest in or leverage

  • Influence decisions by providing technical consultation and clear recommendations through rational analysis of related technologies

  • Manages, prioritizes and grooms the product backlog; makes future decisions based on the value that will be delivered

  • Accountable for documentation of requirements, and acceptance criteria process, communicates direction and product priorities to the development team and third-party partners

  • Collaborate with user experience (UX) designers and usability experts to ensure that solutions provide an intuitive and user-friendly experience for our Broistas and digital customers.

  • Lead innovation by gathering market research and competitive analysis to identify emerging trends, assess industry competition, and recommend strategies for maintaining a competitive edge in the QSR space.

 

Lead delivery and execution of the Product roadmap:

  • Plan and coordinate all aspects of product releases, including new product and feature rollouts, bug fixes, and system enhancements, ensuring smooth transitions and minimal disruption to end-users.

  • Work with cross functional teams to develop release strategy – inclusive of implementation plans, training materials and release notes for new releases, features, and functionality

  • Collaborate with stakeholders to define test plans, conduct user acceptance testing, and gather feedback to refine product features and ensure high-quality deliverables.

  • Oversee definition of and report on  key performance indicators (KPIs) and metrics to monitor the effectiveness and adoption of technical solutions. Produce and maintain documentation related to managed systems including roadmaps, SLA targets, knowledge base articles, features, releases, data flows, functional specification, troubleshooting, support, training, etc to be consumed by internal teams

  • Serve as the primary contact for vendor partners including engagement between partners and stakeholders, escalation of support issues, and collaborating to resolve technical issues

 

Foster a culture of collaboration and continuous improvement by evangelizing guiding principles, best practices and strategies for a growing Product team:

  • Mentor and collaborate with the Product team to develop the competency of technical products.  Guide junior team members in strategy, alignment, analysis, and execution tasks

  • Participate in the development of the framework, continuous growth, and operating model of the Product team

  • Contribute to learning activities around modern agile design and development core practices 

  • Actively participate in talent acquisition, development, and retention activities in support of team

  • Work with the cross-functional teams to continuously assess progress, disseminate lessons learned, and understand next steps to foster a fail-safe environment for all

  • Other duties as assigned

 
Published 8 months ago
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