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Sr. CRM Specialist, Lifecycle Marketing
https://jobs.sprouts.com/jobs/287598?lang=en-us Overview of Responsibilities Develop and implement comprehensive customer lifecycle strategies aligned with business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Create user-friendly wireframes and iterate based on feedback and evolving requirements. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays
Senior Application Consultant
VML MAP are one of the world's leading agencies within marketing operations, and we are specialized in CRM, loyalty programs and marketing automation, working with some of the biggest clients! We are looking for a skilled Senior Application Consultant to join our team. Why this role is exciting: Be a pioneer:We're at an exciting stage with Braze, having laid the groundwork and now poised for significant growth. You'll play a key role in shaping our Braze practice and expanding its impact across the business. End-to-end ownership:Go beyond building automations and journeys. You'll dive deep into data, events, real-time ingestions, and Braze administration, gaining a comprehensive understanding of the platform and its capabilities. Direct impact: Your work will directly influence how we launch marketing campaigns at scale, optimizing efficiency and effectiveness for both marketers and operations specialists.
How to Use the standard user attribute in the Connected audience object filter
from the API side, I followed the document here to create an audience filter and send a message to the audience after this filter. But the document only mentions using custom attributes: { "custom_attribute": { "custom_attribute_name": (String) the name of the custom attribute to filter on, "comparison": (String) one of the allowed comparisons to make against the provided value, "value": (String, Numeric, Boolean) the value to be compared using the provided comparison } } also can I use standard user attributes, like `country` for example: { "attribute_name": "country", "comparison": "equals", "value": 'VN' }, I think Braze does support this, it's just missed from the document side, right? Thank you sou much
Campaign interaction date & time data for users
Hi all I haven't specifically stored data for the campaign interaction date and time, but I believe this information might be available elsewhere in Braze. Can anyone guide me on how to retrieve the date and time when users viewed my in-app message? I’m looking for this data for all users who interacted with it. Any help would be greatly appreciated!
iOS 18.2 Redesign Mail App
With apple new update on categorizing, and enhancement to their email app in iOS 18.2 releasing in December. The new Mail comes with smart categories. The app will use on-device processing to sort the user’s emails into Primary, Transactions, Updates, and Promotions. Things like receipts and order confirmations will be sorted into Transactions, newsletters and social media notifications will get sorted into Updates, whereas ads and marketing will get sorted into Promotions. There’ll also be a tab with All Mail, where you can see everything in chronological order. What are some approaches and strategies we can take on as marketers for this iOS update?
Braze Marketing Specialist - Contractor
Stride (remote) is hiring for a dynamic and detail-oriented Braze Specialist (contract role, short-term) to provide leave coverage. The position involves planning and executing our Lifecycle marketing campaigns across email, in-app messaging, content cards, push and SMS. If you have deep experience with the Braze platform, strong QA skills and are comfortable working cross-functionally for design and content creation as well for campaign analysis, we’d love to connect! Learn more and apply here.Opportunity: Braze Specialist/Expert at SkinVision in Amsterdam/Remote
SkinVision is on the lookout for a Braze Specialist/Expert to help us elevate our consumer engagement efforts. We’re looking for someone who can start immediately to assist with a mini-project focused on optimizing our engagement campaigns.one-click unsubscribe header impact on unique CTR?
Hi! How are y'all calculating meaningful CTR (unique clicks minus unsub) in Braze now that a click on the one-click unsubscribe header counts in the unsub count, but not as a unique click? Basically it's making our meaningful unique clicks look softer YoY given one-click unsub was implemented in early 2024. Appreciate any thoughts/guidance. TY!
