Marketing Automation and Email Analyst
Apply here: https://fairstone.wd3.myworkdayjobs.com/en-US/FairstoneCareers/job/Sr-Analyst--Marketing-Automation-and-Email_R21627 Location: Toronto, Canada 🇨🇦 At Fairstone, our culture isbuilton strong values and leadership principles that definethe expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible. Be part of our talented and growing team! We are currently looking for an Analyst, Marketing (Automation and Email), to join our team, reporting to the Director, Digital Marketing. As an Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day B2C Marketing Automation operations, including promotional email campaigns, transactional email campaigns, performance measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of deploying large-scale B2C email campaigns. "Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence." WHY JOIN US? BECAUSE WE ARE PROUD TO BE One ofMontreal's Top Employers for 2024 for the fourth consecutive yearby the editors ofCanada's Top 100 Employers. WE OFFER: Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance. Wellness: Tailored well-being solutions available 24/7. Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays. Community Support: Paid Volunteer Day to give back to your community. Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan Education: Tuition reimbursement program covering expenses up to $3,000 per year. Development: Access to Fairstone Academy for comprehensive training and skill development. Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more. WHAT WILL YOU WORK ON? Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention Build and execute promotional email campaigns, identify opportunities for optimization, including customer segmentation strategies Implement A/B testing strategies to enhance campaign performance Conduct thorough testing and QA for all marketing automation and email campaign activities Collaborate with the Analytics team to implement email personalization strategies, tailoring customer interactions based on preferences and behaviour Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement Troubleshoot and resolve delivery issues with internal and external teams Assists the Marketing Automation specialist in developing new experiences and customer journeys Co-own prioritization planning for new email requests and maintain ongoing documentation processes as business needs evolve Create and deliver reports on email marketing initiatives to key stakeholders Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed WHO ARE WE LOOKING FOR Bachelor’s degree or College diploma in Marketing, Business, or related field 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns Experience with Braze preferred or one of the following: Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and/or any leading customer engagement platforms Familiarity with HTML, CSS and Liquid Syntax is a plus Experience in managing and executing B2C email campaigns Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns Experience in planning and executing customer journey maps, tracks, and triggers Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities. Superior oral and written communication skills. Financial services industry background is an asset. French language skills are an asset. ** Internal job title: Sr. Analyst, Digital Marketing**Senior CRM Manager - APAC (in Singapore)
The CRM team at Wise is growing and we're looking for a Sr. CRM Manager to lead and mentor a growing team of CRM professionals in Singapore. They'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our APAC customers. The ideal candidate is a mid-senior CRM professional with strong knowledge on segmentation, lifecycle management and stakeholder management. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need is here, but if you have more questions or want to chat, feel free to reply in this thread.CRM Manager - B2B (in London)
The CRM team at Wise is growing and we're looking for a CRM Manager to help us take our B2B comms to the next level. You'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our Business customers. The ideal candidate is a mid-level CRM professional with strong knowledge of segmentation, lifecycle management and stakeholder management for business customers. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. We're also spread across 4 offices: London, Tallinn, Austin and Singapore so the breadth of perspectives and experience is really unmatched. The salary band for this role is also transparent and we're offering between £44-£60k per year. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need ishere, but if you have more questions or want to chat, feel free to reply in this thread.
CRM Manager - London or Paris Based
Hi Everyone, I am working with a prospective new client who is looking for a CRM Manager to help stand up and manage Braze. I cannot post their name due to compliance but if you are interested, please let me know and I will share the details and put you in touch. They are a VC funded startup in the FinTech/Crypto space that is mobile based and looking to leverage Braze for Push, IAM and Email. Thanks!Lifecycle Marketing Lead at Getyourguide
We’re looking for a customer-centric and data-driven Senior CRM Manager to develop new and optimize existing multi-channel campaigns that drive customer activation, engagement and retention. If you want to shape and scale a core strategic area while creating a lot of value for both the business and our customers, read on. This role is both strategic and operational, requiring the development of a multi-quarter roadmap while ensuring high-quality and timely delivery of day-to-day operations. You will play a pivotal role in building our global customer communications strategy and significantly increasing customer lifetime value. To achieve this, you will collaborate with our Analytics, Brand, Content, and Tech teams, and be responsible for identifying, exploring, and operating communication strategies across various channels, devices, markets, and customer segments. Interested? Check out and apply here https://grnh.se/e9fffd5c1us
Senior CRM Manager:in - Private User Monetization (m/w/d)
Deine Aufgaben Du bist Teil des CRM-Teams und verantwortlich für die freiwillige monetäre Förderung durch unsere Nutzer:innen. Dein Ziel ist es, den Umsatz durch monatliche und jährliche Abonnements sowie durch Einmalzahlungen zu steigern. Die Kanäle, die du nutzt, sind E-Mails, Push Notifications und In-App Messages. Zusätzlich optimierst du gemeinsam mit dem Product Team wichtige Schnittstellen auf der Plattform wie z.B. den Payment-Checkout oder Landing Pages. Du übernimmst das KPI Management vom Förderer-Umsatz, der Anzahl der Abonnements, des LTV und vom Churn. Deine Kampagnen planst du selbstständig und optimierst sie durch A/B-Testing, dabei suchst du immer neue Wege, deine Ziele zu erreichen und zu übertreffen. Du stimmst dich mit den anderen CRM-Managerinnen ab über Best Practices, Inhalte und Versandzeitpunkte. Dein Profil Du hast mindestens 5 Jahre Erfahrung im CRM oder einem anderen relevanten Bereich. Du bist analytisch und triffst deine Entscheidungen basierend auf Daten. Du weißt, wie du KPIs interpretieren und für dich nutzen kannst. Gleichzeitig fallen dir kreative Wege ein, deinen Umsatz zu erhöhen. Deine Ziele willst du unbedingt erreichen. Deine selbstständige und strukturierte Arbeitsweise hilft dir, Kampagnen und Projekte frühzeitig zu planen und umzusetzen. Du hast bereits Multi-Channel-Journeys und A/B-Tests aufgesetzt und diese in Excel/Google Sheets ausgewertet. Du bist technisch versiert und kennst dich mit CRM Infrastruktur, Link Tracking, Deliverability Themen und Tool Optimierungen aus. Erfahrung mit Braze ist ein großes Plus. Du hast Deutschkenntnisse auf Muttersprachenniveau und sprichst fließend Englisch. Was wir bieten Einen sinnstiftenden Job! Wir schaffen ein tolles Produkt mit echtem Mehrwert für die Gemeinschaft. Mitarbeit in einem engagierten und erfahrenen Team, das sich austauscht und voneinander lernt. Einblick in den gesamten Arbeitsprozess unseres Social Startup, sowie der nebenan.de Stiftung. Verantwortung und große Möglichkeiten, dich aktiv einzubringen. Deine nebenan.de SpenditCard - pro Monat erhältst du ein zusätzliches Einkommen von 35 Euro, das du für Dinge deiner Wahl einsetzen kannst. Eine flexible Urlaubsregelung - Nimm dir so viel Urlaub, wie du brauchst. Außerdem bieten wir auch die Möglichkeit eines Sabbaticals an. Eine Stärke-basierte Entwicklungskultur (wir arbeiten mit dem Gallup StrengthsFinder). Ein Arbeitsplatz in Berlin-Kreuzberg und regelmäßige Events wie lunch & learn / yoga / back courses. Flexible Arbeitszeiten und die Möglichkeit, teilweise remote zu arbeiten. Auf diese Stelle bewerben Über uns nebenan.de ist Deutschlands größte Nachbarschaftsplattform. Das soziale Netzwerk wird von der Good Hood GmbH mit Sitz in Berlin betrieben. Über die kostenlose, lokale Plattform können sich Nachbar:innen unkompliziert helfen, zu Aktivitäten verabreden, Dinge teilen und verschenken. Als Sozialunternehmen ist es unser Ziel, Nachbar:innen wieder miteinander in Austausch zu bringen und so zu einer lebendigen, helfenden und sicheren Nachbarschaft beizutragen. nebenan.de steht nicht nur Privatpersonen offen, sondern auch lokalen Gewerben, gemeinnützigen Organisationen sowie Kommunen. Vom demographischen Wandel über Einsamkeit bis hin zum nachhaltigen Umgang mit Ressourcen - wir wollen im Kleinen Antworten auf die großen gesellschaftlichen Herausforderungen unserer Zeit finden. Hast du Lust, uns dabei zu unterstützen? Dann schau dir jetzt unsere offenen Positionen an oder schick uns einfach eine Mail an jobs@nebenan.de um mehr zu erfahren. Wir freuen uns auf dich! Diversität ist Zusammenarbeit – bei nebenan.de freuen wir uns explizit über jede Diversitäts-Dimension, die unser Team bereichert. Wir leben Chancengleichheit und unterstützen sie.
Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
CRM Growth Specialist (Chicago/Milwaukee)
Link to application here.🚀 Our specialist should be located in Chicago, IL or Milwaukee, WI and open to a hybrid schedule What We’re Seeking Morning Walk is seeking a growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 2+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools (e.g. Braze) A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation & Benefits Morning Walk offers a competitive salary and benefits package including medical, dental and vision insurance, 401(k) with company match, as well as PTO and paid holidays. We have offices in Milwaukee’s Third Ward and downtown Chicago. This is for a hybrid role. We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Morning Walk Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?
