Forum Discussion
Non-User-Specific Custom Events?
Hey there abenton! You find a solution? I'm thinking 2 options... both of which are backend/data engineering heavy:
1) Use your code to make an API call that sends ONLY to your segment - maybe resource intense
2) Cloud Data ingestion - Delay prone
1 - We have several messages that are "triggered from the code". Our engineering team builds in logic that will make the API call triggering a message from our backend. We make these calls real time for certain transaction messages, or based on different algo. type criteria (e.g. 14 days after last event, to this audience). I would think with engineering, you could set it up like this. - IF event occurs - make API call... -
2 - Use CDI (Cloud Data ingestion) to create/update a custom attribute which is the trigger for the message - you set entry criteria as ACTION - When custom attribute is any new value - CDI_attribute. We use a CDI sync from Snowflake that creates/updates an engagement attributes which let's us know which users are active.
CAUTION - I don't know if this will work realtime. We only update at 9am. If you need an immediate trigger - this probably won't be so precise. all depends on your infrastructure.
3) I am looking into how you might use a Webhook to trigger the subsequent canvas/send - but doesn't seem promising. I think at a minimum you'd need to create a user that represents your custom event and then have some sort of forloop that cycles through each userID in the segment (triggering the canvas for each)... I may follow up... this is probably not gonna work.
Happy to clarify! sorry for the lengthy response 😅
-Joseph
- abenton12 months agoPractitioner II
Hey Joseph, thank you for the response and all the thought you put into these options! I think you're right, any solution we come to will need to be fairly backend/data eng heavy. I'll dig into these options a bit more and sync with our dev teams for input. Thanks again!
- DavidO12 months agoStrategist II
Hacking onto JosephC's great list of ideas. It would be 'not quite automated' but you could build the API call in something like Postman, and whenever the action occurs, all you need to do is hit a button and bingo, segment contacted. From here you could look at ways of automating the call.
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