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Welcome to the Creative Collective! Intros & Creative Superpowers 🦸 🦸♀️
On behalf of the 427° Innovation Lab, we’re thrilled to have you join our Creative Collective, a vibrant online community dedicated to exploring and sharing groundbreaking strategies in customer engagement. This is a space where creativity knows no bounds, and we encourage each of you to dive in, share your ideas, and connect with fellow innovators. Want a taste of what the lab cooks up? Check outMelting Points AI: New Flavors of Creativity. Let's get to know our community - Sound off in the comments with: Name Location What's your creative superpower?Any new creative holiday campaigns you love?
Hello Creative Collective! As the holiday season approaches, we want to hear from you! Are there any new creative holiday campaigns that you absolutely love? Whether it’s an innovative approach, a standout design, or a unique message, we’d love to see what’s inspiring you this year. I love this new one from e.l.f. - e.l.f. Cosmetics has launched its ‘eyes. lips. face. fandom.’ campaign, featuring actors Joey King and Lucien Laviscount. This campaign highlights the brand’s top-selling 'Power Grip Primer (PGP)' through a relatable and competitive narrative that resonates with audiences. King and Laviscount star as "opposing figures in a playful hometown playoff scenario—meeting the parents on game day while supporting rival teams." https://www.youtube.com/watch?v=4icy6vu2R4o Share your favorites in the comments below, and let’s discuss what makes them stand out. This is a great opportunity to gather ideas and inspiration as we all gear up for the festive season! Looking forward to your thoughts! 🌟Highlights from the 427 Innovation Lab: Learn from Panera Bread and KFC
What happens at 427° degrees? A transformation occurs at 427° Celsius: metals become pliable, opening up endless possibilities to merge separate entities into something novel and extraordinary—often greater than the sum of its parts. Braze launched the 427° Innovation Lab on April 27, 2023 to cater to the growing demand for innovative customer experiences and empower brands to turn ideas into reality through technology. Our vision is to blend data and technology with creativity to forge "Absolutely Engaging Brands" and usher in a new era of creativity in customer engagement. This effort began as the art of the possible withMelting Points: Where Creativity Meets Technology. Today, through ourBrazestorming workshops, we team up with customers and partners to ignite sparks of creativity and transform great ideas into captivating multi-channel campaigns. We’re excited to share our first creativity roundup featuring a quick set of brilliant use cases. From ✨Sparks to Campaigns 🔥 1. Panera Bread Reveals What Era You Are In In April 2024, Panera ushered in a new era featuring an exciting menu reboot. Are you in your “Grains on Grains” era? Or perhaps your “Bread Bowl” era? Conceived during a creative brainstorming session with the Braze 427° Innovation Lab, the “You're in Your ___ Era” campaign delivers a unique era-personality based on your purchasing behavior and suggests new menu items just for you. With this exciting brand evolution, Panera Bread transcends the transactional, enhancing the brand experience and fostering more meaningful customer relationships. 2. KFC India’s Gamified “Bucket It” Challenge KFC India aimed to boost engagement and conversions on their mobile app with a fun, gamified campaign called "Bucket It." The campaign, promoted through email, push notifications, and in-app messages, invites users to catch flying chicken filets in a bucket to win rewards like free menu items and discounts. To learn more and see the results, check out the full story. Final Thoughts Feeling inspired and ready to learn more? Download this year’s guide:Melting Points AI: New Flavors of Creativity. Or, check out ourInnovation Lab Webinar: Melting Points AI Use Cases.
About Creative Collective
This group is a space for innovators to explore and share creative strategies that push the boundaries of customer engagement.
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