Sr. CRM Specialist, Lifecycle Marketing

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• Phoenix, Arizona / Hybrid Remote
• Full time

Overview

We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies.

Overview of Responsibilities

• Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app.
• Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals.
• Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
• Manage end-to-end lead flow process and automated campaign development.
• Hands-on management of marketing automation platform.
• Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
• Analyze customer data to optimize journeys and drive data-driven improvements.
• Collaborate with internal teams to align CRM strategies with overall business objectives.
• Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
• Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
• Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
• Develop segmentation models for targeted and effective communication strategies.
• Utilize analytics tools (including GA4) for performance measurement and reports.
• Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization.
• Support CRM team for additional QA and CRM support for day to day campaigns.

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Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.
• 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
• Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
• Understands core principles of marketing analysis, testing and optimization.
• Proficient in coding languages relevant to CRM development.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Detail-oriented with a focus on delivering high-quality results.

Preferred:

• Certification in CRM or related field.
• Previous experience with Braze or similar CRM platforms.
• Familiarity with UX/UI principles.
• Experience with data analytics tools.

Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

• Bonus based on company and/or individual performance
• Affordable benefit coverage, including medical, dental and vision
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays