Marketing Automation Analyst
Location : NewYork City Hybrid : Tue-Thur in office This role offers a unique opportunity to be a part of an evolving Enterprise team at a global, result-oriented, fast-growing company. The ideal profile of this position calls for a well-rounded individual, someone who is self-motivated, detailed oriented, collaborative, and highly skilled at translating business requests into technical requirements, operating with a bias for action. Lastly, the ideal candidate should have a deep understanding of Marketing Automation Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems (Drift, Segment, Shopify, etc.). YOUR DAILY IMPACT AT PELOTON Leads all aspects of the development of MarTech product/system requirement definition and feature identification, including documentation of prioritized feature sets and use cases based on internal customer needs and business value. Groom incoming requests from the Marketing teams, measuring impact and effort, requiring analysis of circumstances and/or data. Educates the business and technical teams on MarTech product recommendations and guides discussions to consensus, driving action items. Brainstorms creative solutions to balance deliverables and resources with marketing business needs, contributing extensive and insightful knowledge of these areas to the discussion. Ensures that promising results are communicated to key partners and translated into action plans. Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration. Monitors key metrics / KPIs and targets, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Periodically reviews metrics and targets to ensure alignment with Marketing objectives. Interprets or implements Team policy in a manner determined to be most efficient and effective under the circumstances. YOU BRING TO PELOTON Proven functional knowledge of marketing, marketing tech platforms and point system solutions, demand generation, and lead management. Admin-level experience of Marketing Automation Systems (e.g. Braze, Marketo, Salesforce Marketing Cloud, or other comparable systems), Website Systems (Drift, ON24, Optimizely, etc.) or similar platforms with respect to provisioning, managing enhancement requests, and owning the day-to-day operations within each system. 4-5 years experience in marketing operations or marketing systems analysis, preferably in a fast-paced hyper-growth environment. Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management Familiarity with structural analysis, data modeling, information engineering, and resource planning. Knowledge of full development lifecycles for software applications using tools such as Visio and JIRA highly desired. Intermediate skills in general office systems, equipment and applications to support business needs (e.g., Microsoft Office, Google Docs, Sheets, Slides, Project Management systems, etc). Must be able to work independently and apply good judgment. Must be able to work within a team both as a leader and as a team member. Must be able to analyze, evaluate, and determine the appropriate course of action. Must be able to convey knowledge to customers, peers, and managers of widely diverse skill levels. Excellent written and verbal communication skills. Passion and drive for technology as a service and business enabler. Must be able to work in a highly dynamic and fast-paced environment. The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: Medical, dental and vision insurance Generous paid time off policy Short-term and long-term disability Access to mental health services 401k, tuition reimbursement and student loan paydown plans Employee Stock Purchase Plan Fertility and adoption support and up to 18 weeks of paid parental leave Child care and family care discounts Free access to Peloton Digital App and apparel and product discounts Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range : $117,700—$152,900 USD Apply hereAdobe - Product Growth Manager Contractor
The Document Cloud Product-Led Growth team is looking for an Engagement and Retention Growth Manager for Acrobat mobile who will plan, execute, and iterate on data-driven campaigns to engage mobile users from trial, onboarding to sustained use for paid users. The successful candidate will use analytic insights to inform key projects to improve the end-to-end customer experience. You will implement a roadmap of initiatives to drive customer-centric engagement in Acrobat mobile, while coordinating across internal teams to implement engagement campaigns. This is a critical role that offers the opportunity to build, measure, track, and provide insights to inform future business opportunities for Adobe. Does this sound like you? Keep reading! We are looking for someone who has the analytical and technical skills to play a key role in the development of campaigns from inception through deployment and is directly responsible for technical execution in Adobe Campaign, Adobe Experience Manager, and other proprietary personalization tools. The ideal candidate is adaptable, passionate about using big data to deliver outstanding customer experiences, excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, and has superb verbal and written communication skills. And brings their own sense of humor to the team! WHAT YOU’LL DO Use product insights and data to advise strategies to increase product engagement and improve the customer journey for free and paid users across the Acrobat mobile apps Plan, develop, and implement in-product A/B testing frameworks and roadmaps including hypothesis, test designs, execution, and deployment of quarterly plans Create test campaigns within Adobe internal systems and production environments to deliver real-time connected, contextual, and intelligent personalized experiences to our users - completing campaign design, QA, preparing launches, and deploying campaigns in an engagement platform Work with cross-functional partners and external vendors to prioritize and execute high priority initiatives to achieve business goals Partner with data science and analytics teams to help define and build a data personalization models that will generate the insights required to prioritize initiatives and drive in-product growth programs Work with partners to understand key campaign parameters and inputs, such as subscriber audience, program frequency, complex segmentation, degree of personalization, creative approach, and develop an appropriate, campaign-specific testing approaches to scale programs Handle analytics needs like creating tracking codes and external URLs tools to support flawless execution of in-product campaigns WHAT YOU NEED TO SUCCEED Proven experience in a mobile app engagement or growth role, with a track record of driving user engagement and growth for subscription based products Knowledge of mobile app development processes and user experience principles. Excellent understanding and hands-on experience with A/B testing, UX tools, and in-product testing methodologies. Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another. Exceptional people and interpersonal skills, excellent communication, ability to work well in cross-functional situations, and proven track record to influence others. Demonstrated success in matrixed and dynamic environments, rapidly anticipating and adapting to shifting priorities. Proven analytical skills and advanced knowledge of Excel / PowerPoint Knowledge of SQL fundamentals or other database technologies a plus Knowledge of Adobe Experience Manager, or comparable Content Management Software is a plus Ability to work effectively within a team in a fast-paced, growth environment Ability to organize and prioritize multiple projects and deadlines with minimal oversight BS/BA with 5+ years’ experience in one or more of the following: analytics, e-commerce, software, high tech A phenomenal sense of humor and growth mindset We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
CRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post LinkSenior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidaysSenior Manager, CRM at Equinox
Location: New York, 4 days in the Hudson Yards office. Description Equinox is hiring a Senior Manager, CRM to join our growing CRM Marketing team. You will be the day-to-day executional owner and set up cross-channel campaigns in thoughtful, strategic ways, while also reporting on end business results. You are passionate about and familiar with marketing technology tools, particularly within the CRM space — prior Braze, Simon Data, and Salesforce Marketing Cloud experience a major plus. You are highly analytical and enjoy getting in the weeds on segmentation and customer journey set up, while also thinking more strategically about what will drive business results. Apply here:https://careers.equinox.com/job/new-york/senior-manager-crm/433/63796962784 Salary Range (Optional) $130k-$145K
