October Marketer of the Month
Our October Marketer of the Month is Sophia Jin from Seated! Sophia leads Seated’s CRM strategy as Associate Director, CRM Marketing. We’re excited to recognize Sophia for her work spearheading an exceptional team as a Braze champion and consistently helping others in the Braze Bonfire Community. Congratulations, Sophia!July Marketer of the Month
Join us in congratulating ConorIrvine as our July Marketer of the Month! As a CRM Automations Specialist at DICE, Conor has been instrumental in transforming fan experiences. His dedication to building strong customer relationships and his passion for collaborative problem-solving truly embody the spirit of the Braze Bonfire community. Congratulations Conor! Read more about his career journey here.February Marketer of the Month
We’re excited to announce KristijanArsov as our February Marketer of the Month! Kristijan uses Braze at Lifesum as a Lifecycle Marketing Manager. We want to recognize how essential he has been in community-building events in the Nordic region, providing product feedback, and helping us amplify the new Braze Bonfire platform. Congratulations Kristijan, and thank you for all of your efforts!October Marketer of the Month
Our October Marketer of the Month is Michelle Forde, Senior Marketing Manager at Hachette Book Group! 🎉 With over a decade of experience in the publishing industry, Michelle has been instrumental in leading Hachette's consumer email marketing program and audience acquisitions. Her passion for books and innovative marketing strategies have driven successful campaigns, including her exciting plans for Cyber Week and the holiday season. Join us in celebrating michelleforde achievements! 🌟 Check out her blog post here.Congratulations to the 2024 Torchie Award Winners & Runners Up!
We’re excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. Campaign of the Year: ABC News Congratulations toABC News for winning the 2024 Torchie Award for “Campaign of the Year.” Shoutout to the runners up for the Campaign of the Year Award: Whataburger Freeletics VGW Panera Bread Company Collaborative Team of the Year: Dutch Bros This year, we’re excited to nameDutch Bros as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Shout out to the runner ups for the Collaborative Team of the Year Award: Warner Bros Discovery (Max) Peacock GameChanger Fuji Television Network, Inc. Creative Excellence: Mint Mobile Talk about a partnership that’s “mint” to be! We’re pleased to nameMint Mobile as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with Jack in the Box. The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app. Shout out to the runners up for the Creative Excellence Award: Burger King Brazil (Pmweb) RappiCard foodpanda McDonald’s Marketing Leader of the Year: Kanchan Lad, Papa Johns UK This year, we’re proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty forPapa Johns UK, with our 2024 Torchie Awards “Marketing Leader of the Year” award. Kanchan championed the integration of Braze to address the limitations of Papa Johns’ existing CRM system, creating a “Local Marketing Hub” to empower franchisees of over 400+ Papa Johns stores. Shout out to the runners up for the Marketing Leader of the Year Award: Sina Zand - Activision Blizzard Pedro Solís Cámara Díaz - RappiCard Brigitte Barron - e.l.f. Cosmetics Rising Marketing Star: Casandra Lima, RappiCard We’re pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 “Rising Marketing Star of the Year” for her remarkable strategic leadership and outstanding contributions to the development of RappiCard’s brand relationships. Shout out to the runners up for the Rising Marketing Star Award: Natalia Buscaglia - Fox Corporation (shoutout Natalia ) Thomas Haug - FanDuel Rebecca Comisar - Revel Chandler Soto - Crumbl Bonfire Community Leader: David O’Reilly, Microsoft Clipchamp We’re honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 “Bonfire Community Leader” award. David’s commitment to the Bonfire community over the last year was unparalleled. Shout out to runners up for the Bonfire Community Leader Award: AllanHeo - ForNow Marketing Manoj__ - AKQA inespais - SkyShowtime Braze for Social Impact: ShareTheMeal We’re proud to recognize ShareTheMeal as the winner of our “Braze for Social Impact” 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as “Field Heroes” and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide. Shout out to runners up for the Braze for Social Impact Award: Delivery Hero Trainline Too Good To Go Partner Campaign of the Year: Stitch for e.l.f. Cosmetics Stitch’s creativity and prowess sets their campaigns apart, and we’re honored to award their team with the 2024 Torchie Awards “Partner Campaign of the Year” for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmetics’ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits. Shout out to runners up for the Partner Campaign of the Year Award: Merkle for Burger King UK Armadillo for McDonald’s Publicis Canada for TurboTax Service Partner of the Year: VML As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that VML is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.” VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. Shout out to the runners up for the Service Partner of the Year Award: Stitch PickAxe Ragnarok Technology Partner of the Year: AWS Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, includingBraze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Shout out to the runners up for the Technology Partner of the Year Award: Moveable Ink Branch Twilio Segment Meta Transformation Partner of the Year: CACI for easyJet This year, we recognize CACI as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey. Shout out to the runners up for the Transformation Partner of the Year Award: VML for Wendy’s Pmweb for Burger King Mexico Massive Rocket for Papa Johns We celebrate all of the winners and runner ups this year. Read more about the winners here.December Marketer of the Month
Maximilian Grabowski is our December Marketer of the Month! Max is a Supply CRM Manager at FREE NOW and we sincerely appreciate his ongoing contributions to the Braze Bonfire community. Whether it’s sharing his coolest campaigns or helping out a fellow Braze user, Bonfire wouldn’t be the same without him. Congratulations, Maximilian!January Marketer of the Month
Celebrating our January Marketer of the Month, Voula Dimitrak, Product Owner, Braze at Sky! Voula's innovative use of marketing technology, especially her successful implementation of Braze Connected Content, has led to a significant boost in subscriber retention and viewership at Sky. Her dedication to personalization and real-time engagement truly sets her apart. Discover more aboutvouladimitrak's remarkable contributions in the blog post here. Congratulations, Voula! 🏆August Marketer of the Month
We're excited to announce that our August Marketer of the Month is ilana-fromm, Director of Marketing, Lifecycle and Email at Little Spoon. Her efforts in developing a streamlined lifecycle marketing strategy and her focus on customer retention have been instrumental in shaping the future of Little Spoon. Please join us in celebrating Ilana's achievements and dedication to innovation in customer engagement! Read more of her career journey here.May Marketer of the Month
Our May Marketer of the Month is Sean Collins, VP, Growth Marketing at Bilt Rewards! Sean has been an integral part of the Braze Bonfire Community - from speaking at FORGE ‘22, participating in an SMS + Email webinar, to sitting down for a Bonfire Firesides. We are excited to honor Sean this month, not only for his contributions to Bonfire, but also his pivotal role in Bilt Rewards’ continued growth and success. Thank you for being a great pillar of our community, Sean! Congratulations!April Marketer of the Month
We’re excited to announce our April Marketer of the Month, Samia Abdallah! As a Senior Product and Marketing Manager at HomeToGo, she’s been using Braze for years to drive adoption. We love that Samia is keen to question the status quo and tests what works best to push results. And she’s always looking for ways to share her experience and knowledge with other Braze users at events. We thank you for being a part of our Bonfire Community, Samia! Congratulations!
