Inspiration
39 TopicsAudience Path through event properties
Hello community! I need your help to set up a Canvas Flow: Context: In our subscription we are customising the unsubscribe flow based on the reason. We register this reason as an event property of the event that triggers the flow ( subscription cancel complete). Problem: It does not find the way to direct the users in a flow or another depending on the property of the event, since the ''audience path'' tool does not allow to split by event property. How would you do it? I could do it through conditions and liquid, but the flows are not exactly the same for all properties/reason. Thank you very much!17Views0likes1CommentSwipe to reveal
Hi community, I recently saw a "Swipe to reveal" app messaging done by an industry leader using Braze. I'm not 100% sure the function/feature they used to achieve this - since I received it on the app, most likely it's an In-app or a push or a content card. I'm hoping to get some answers/info here. Basically the message contains 2 images - the first one says "Swipe to reveal the offer". You swipe the screen of your phone with your fingers, the first image is erased off, then you can see the second image that contain info about the offer. You then can tap on the link and are directed to the offer in the app. I'm wondering if it's done using the Custom Code type in In-app messaging. Really keen to figure this one out since the message was fun and engaging! Looking forward to answers and thank you! ErikaSolved114Views1like6CommentsHow To Log Survey Results From Embedded Email Survey
FINALLY got this use case built successfully… after 2 support tickets and 3 attempts. If you’re looking to build an embedddd email survey, here’s the exact video you need! UTM Parameters, Link Aliasing, and Canvas User Update are great features. Special thanks toDRamirez for his support on this use case more than a year ago. Finally got around to making this tutorial thanks to your detailed explanation! https://youtu.be/lqg4fOi4EqI?si=0nplm-EPfDDr7YR874Views3likes3CommentsWhatsApp as a business channel: how to build trust and drive upselling
I'm opening this post to gather feedback, insights, experiences, and tips on leveraging WhatsApp as a communication channel. With its impressive open rates and ability to engage users on a highly personal level, WhatsApp offers a unique opportunity for businesses. However, especially in industries or use cases where receiving messages via WhatsApp is uncommon, the key challenge I see is how to earn user trust when introducing upselling campaigns. The goal is not only to achieve high open rates but also to minimize spam reports and generate real value through user actions. From my experience, the most effective approach has been to start with value-driven messages—communications that aren’t focused on a direct call-to-action (like a purchase or promotion) but instead offer informative, useful content. After at least two interactions of this nature, which establish a relationship with the user, it becomes more appropriate to initiate upselling campaigns via WhatsApp. Questions for discussion: - What strategies have you found successful for building trust with users on WhatsApp? - How do you balance promotional content with providing value to the user? - Are there particular industries or use cases where WhatsApp works better for upselling? - How do you mitigate the risk of users reporting messages as spam? I’d love to hear your thoughts and experiences!24Views0likes0CommentsIN-APP Inspiration
Good morning, everyone! In our company, a (fintech startup), we are testing new ways to create INAPPs and different styles (carousel, full image, custom code). I would like to start a topic where we can share what formats we think work best or where we get our inspiration from. So, I would like to begin by asking: How do you find inspiration to create new INAPP formats? What sources do you use? Best regards to all!79Views2likes4CommentsHow to use Braze's AI Copywriter - I have a video for you.
Hey all I just uploaded a new video to my channel where I explore the Braze AI copywriter, show you how it works, how to get good output and a few other tricks. I haven't seen too many people using the Copywriter yet but I feel like it has great potential and is worth trying out. 🙂 Write more copy in less time with the Braze AI Copywriter (youtube.com)33Views2likes0Commentssubscription model use case question
Hi, community! I have a quite specific question, maybe someone from an app-first company with a subscription model could share expertise. Goal:win-back users who cancel premium Important detail:a big part of cancellations happen in the first days after payment Issue:users can't buy the premium package if they still have premium status. So we can offer them packages only after their subscription will inspire, but in this case, we need to wait almost 1/3/6 months. We can communicate something different to them, but it will bring less value (probably) Question:do you have any ideas about an approach to this issue?87Views0likes1Comment