Sleighing Deliverability: An AMA on Holiday Email Deliverability
You've done the preparation work to kickoff a successful holiday email campaign... but have you made sure your campaign will end up in your customers' inboxes? With the holiday season right around the corner, we're bringing back our annual AMA on email deliverability and how to get it right this holiday season. During this text-based AMA, we'll cover topics like: Best practices for optimizing your email campaigns for the holiday rush Strategies to improve your sender reputation and avoid the spam folder Insights on managing high volumes of email traffic during peak seasons Common pitfalls to avoid and how to course correct when you're having email deliverability trouble The one and only Goot is back to discuss all things email deliverability as we approach another holiday season. With consumer expectations constantly rising and competition at an all-time high, now is the time to double-check that you’ve set yourself up for success with your upcoming holiday campaigns (and ask any remaining questions you may have)! A friendly reminder that this is a text-based event that will happen in the AMA Board. To participate, drop your question in the AMA board on November 14 between 1pm - 2pm ET and Goot will respond in thread! If you're not able to participate live, feel free to drop your question in thread here and we'll make sure it gets answered on the day of the AMA.Ask Me Anything: Braze Data Platform
Join us for our next Ask Me Anything on theBraze Data Platformon Tuesday, August 6 at10am PT/1pm ET. You'll get the unique opportunity to ask questions to John Heywood, Director of Product Marketing at Braze.John oversees product marketing for data products and partner integrations at Braze, including the newly launched Braze Data Platform. In this session, John will answer your questions about Braze and our partner ecosystem, with a specific focus on how you can maximize the value of your data to deliver personalized and relevant customer engagement at scale. You'll also have the opportunity to learnmore about Data Unification, Data Activation, and Data Distribution through Braze in this text-based event.The Braze Data Platform helps marketers and technical teams integrate Braze with other technologies, derive insights, and take action across the entire data lifecycle—without sacrificing flexibility, interoperability, or modularity. You can pre-submit your questions hereor join us live and drop your question directly in the Ask Me Anything Boardfrom 1-2pm ET on Tuesday.Ask Me Anything: Discuss the 2024 Global Customer Engagement Review with Rappi
Mark your calendars for the next Bonfire Ask Me Anything on the 2024 Global Customer Engagement Review. On Tuesday, March 12 at 12pm ET, you’ll have the opportunity to discuss all things CER with Nacho Fiore, Automation Senior Manager, at Rappi and April Mullen, Senior Director of Content Strategy, at Braze. Curious what 2024 has in store for marketing and customer engagement? The 2024 Global Customer Engagement Review covers… The top three trends shaping customer engagement in 2024 Ways to leverage the trends to drive your brand’s success Insights necessary to navigate the evolving landscape of customer engagement Rappi is an on-demand-service pioneer and everything they do is all about strengthening customer relationships in order to make Rappi a deeply valued service amongst their customers and the ecosystem they serve.Nacho is the genius behind Rappi’s most successful engagement campaigns, standing up campaigns in Brazeto power messaging that ensures they’re reaching users at the right time, with the right channel, with personalized content. They most recently introduced WhatsApp to their mix of channels. In fact, their WhatsApp campaign drove an 80% uplift in purchases versus the control group, which received marketing messaging about these deals only via push notifications and email. This AMA presents the unique chance to ask both Nacho and April more about the three major trends covered in this year’s report and the way to leverage the trends to drive your brand’s success. Friendly reminder that AMA's are text-based events. They take place in the AMA board within the community. You can ask a question by clicking the "Ask a question" button on the AMA page & our hosts will respond in thread. Can't join us live? No worries! The content will be in the Ask Me Anything board so you can review it at any time.Ask Me Anything with Braze power user and Bonfire Specialist, David O'Reilly
Join us for our next Ask Me Anything with Braze power user and Bonfire Specialist, David O’Reilly on Tuesday, February 13 at 4pm ET/1pm PT (or 8am Melbourne time where David is 😉). DavidOis the Lifecycle Marketing Manager at Microsoft Clipchamp, a video editing software and has been a Braze power user for years. Prior to joining Clipchamp, David worked with Braze in health and wellness mobile apps and he currently uses email, in-app messages, and Content Cards in Braze. He’s a technical marketer and leans into teaching others what he has learned in his many years of CRM experience using Braze. Don’t miss this unique opportunity to ask one of our most active community members and a true Braze whiz some questions. Ask David about his… Use of email, in-app messaging and Content Cards to execute a cross channel journey for Clipchamp users Previous experience working with Braze on health and wellness mobile apps Technical expertise and Liquid tips and tricks His predictions for what matters in customer engagement in 2024 His content across YouTube, LinkedIn and TikTok His journey as a qualified life scientist Friendly reminder that AMA's are text-based events. They take place in the AMA board within the community & you'll have the opportunity to ask David questions from 4pm ET - 4:45pm ET on Tuesday, February 13. You can ask a question by clicking the "Ask a question" button on the AMA page & David will respond in thread. Can't join us live? No worries! The content will be in the Ask Me Anything board so you can review it at any time.Ask Me Anything: What's Changing with Yahoo Mail and Gmail in 2024 & How to Prepare
Gmail and Yahoo recently announced stricter rules for bulk email senders in early 2024. Are you ready for the changes? Braze is hosting not one but TWO opportunities for you to hear more about the changes and to make sure you’re prepared. 📹 Webinar alert! The first opportunity you’ll have to learn more about these rules is during a webinar on Tuesday, January 9 at 12pm ET as email deliverability experts from Yahoo and Braze will guide you through the ins and outs of these changes, sharing best practices that not only ensure you’re compliant–but also elevate your overall email strategy. The webinar will cover mastering authentication, crafting easy opt-opts, minimizing spam complains, and then a live Q&A session where Clea Moore, Principal Product Manager at Yahoo and Alison Gootee, Compliance & Deliverability Principal at Braze will be ready to tackle all of your questions. This is a live webinar so you'll need to register HERE to get the link to join. ❓AMA alert! After the webinar, we’re giving you another opportunity to ask questions directly in the community, especially those questions that are more focused on your specific use of Braze. Join us for Ask Me Anything: What’s Changing with Yahoo Mail and Gmail in 2024 & How to Prepare with the Braze Deliverability Team at 1:30pm ET on January 9 following the webinar to ask any additional questions you have and to see some answers to existing FAQs on this topic. Friendly reminder that AMA’s are text-based events that happen in The Forum. How does an AMA work? You can ask a question by clicking the “Ask a question" button when in The Forum and our deliverability team will answer your question in response to your question by replying directly. Let us know if you can make it to the next AMA by clicking "Attending" on this page and start to think of those questions now! If you'd like to pre-submit your question, please do so by dropping it in a comment below and I'll make sure someone from the Deliverability Team answers it during the AMA time on January 9th.Ask Me Anything with the Grubhub Team: Building a Cross Functional Collaborative Team
Join us in The Forum on Tuesday, December 12 from 12pm - 12:45pm ET for the next Ask Me Anything with the Torchie Award Collaborative Team of the Year winner, Grubhub. We'll be hosted byKatyln Huang, Manager, CRM and Engagement Marketing,David Terzopoulos, Sr. Manager, Restaurant Product & Customer Marketing, andLeslie Owen, Marketing Coordinator, Merchant Marketing who are on the Restaurant Retention Marketing Team at Grubhub. Our hosts are ready to share all of their learnings on how to use Braze to build a cross functional, collaborative team to support brand health objectives. Curios how sharing NPSscores and qualitative responses captured through Braze across teams on a monthly basis allowed for better collaboration between Marketing, Account Success, and Revenue Operations at Grubhub? Don't miss this text-based event and the opportunity to get your questions answered! Ask the Grubhub Team about... How to know what kind of campaigns to run in Braze to get feedback on customer satisfaction How to identify the right stakeholders internally at Grubhub to include in the findings/sharing out what you found The structure of B2B vs. B2C sides of Grubhub How the team shared learnings from their team with other marketing teams at Grubhub Their plans for continuing cross functional initiativesinto next year & expanding what they've learned from this year's campaignsAsk Me Anything: Work smarter and create more meaningful customer experiences with Sage AI by Braze
Join us on July 11th for a text-based Ask Me Anything (AMA) session all about creating more meaningful customer experiences with Sage AI by Braze, hosted by Jojo Zieff, Product Marketing Manager at Braze, Haley Trost, Senior Product Marketing Manager at Braze, and Boris Revechkis, Senior Product Manager at Braze. In this AMA you’ll have the opportunity to ask the Braze team about the existing AI features in the Braze dashboard, features coming soon as part of the Sage AI by Braze launch, and more general questions about AI. Want to know you can instantly create message copy and custom images in Braze using AI? Or maybe you’re curious about how to predict the likelihood of customers performing a custom event? This is the place to ask those questions! Braze has a proven track record in using AI dating back to before 2014 and has continued to invest in AI to look for ways to deliver business value and create meaningful impact for customers. There’s lots to discover about the existing and soon to be released features that use AI, so be sure to join this AMA and bring all of your Sage AI by Braze questions. During this text-based event, you'll also have the chance to explore The Forum, where thousands of Braze users have already asked and answered questions, and connect with like-minded customer engagement professionals. Mark your calendars for July 11th and join us in The Forum for this insightful AMA session. We look forward to answering your questions and helping you make the most of Sage AI by Braze!Ask Us Anything: Use Case by Use Case: Driving Value with the Braze Inspiration Guide
Join us for the next Ask Me Anything on the latest Braze Inspiration Guide on September 12 from 1pm - 2pm ET. Dana Newman, Senior Strategic Customer Success Manager, and Ishan Sharma,Strategic Business Consultant, are ready to answer your questions around the Braze Inspiration Guide, use cases covered in the Guide, the growth levers of Activation, Monetization, and Retention, and more. Last year's Braze Inspiration Guide covered over 40 customer engagement use cases and this year's refreshed BIG will cover a range of new use cases for you to apply to your customer engagement strategy (50+ use cases👀). Join this unique opportunity to learn from two Braze subject matter experts and get direct answers to your questions. Ask Dana and Ishan anything about... This year's refreshed Braze Inspiration Guide Use cases you should absolutely adopt in your overall customer engagement strategy The ways that they have seen Braze customers use the BIG to enhance their existing marketing programs theActivation, Monetization, and Retention frameworkAsk Me Anything: Test and Learn: Driving Value with Smart Optimization
Understanding how to successfully leverage data and testing can dramatically improve your marketing performance. But despite the clear benefits of data-driven marketing, many brands are still struggling to implement it effectively. To help your team stay ahead of the curve in today’s fast-paced business landscape, and achieve better results and higher ROI, we created the Test and Learn: Driving Value with Smart Optimization Guide. In this AMA, you’ll have the opportunity to ask Dylan Carpe, Senior Customer Success Manager at Braze, and Guendalina Braga, CRM & Automation Lead at BlaBlaCar, about their tips, tricks, and learnings on how to test efficiently and react quickly to stay ahead of competition. Guenda comes with a breadth of experience in testing using Canvas in Braze to optimize campaigns. This AMA gives you the unique opportunity to ask directly about a case study within the Test and Learn: Driving Value with Smart Optimization Guide. Guenda collaborated with the Braze team to demonstrate how BlaBlaCar optimized their email open rates by testing sender names across two separate European markets. Now, you have the opportunity to ask her about her findings, the challenges she encountered during the testing process, and more.
