Manager, Digital CRM
Key Responsibilities Lead Braze CRM implementation across European markets, focusing on promoting the league’s membership proposition EuroLeague ID, Fantasy Challenge, and the D2C streaming OTT product EuroLeague TV, whilst keeping Branding Guidelines and Tone of Voice. Oversee automated marketing flows and triggers. Ensure database quality management and foster database growth. Set KPIs and report on digital and direct marketing performance. Adopt a Test & Learn approach to ensure maximum effectiveness of currently live activity. Design, and execute new innovative CRM campaigns, continuously measuring performance, conducting rigorous A/B testing, and optimizing communications across channels. Serve as a CRM expert, advocating for best practices and staying abreast of innovative opportunities. Map customer journeys, analyze touchpoints, and strive for exceptional commercial campaign performance. Ensure that every communication we send is timely, relevant and engaging, using personalization where possible and always thinking about creating good outcomes for our fans. Work with various departments, especially the Sponsorship Team, to launch personalized CRM campaigns for our portfolio of key sponsors & partners Overview the quality of the data in our CDP (we use mParticle) Job Requirements 2 or more years’ experience in CRM or Direct Marketing roles at a mid-level (Senior Executive, Campaign Manager, CRM Specialist, CRM Consultant). Must hold EU nationality or possess a valid residency/work permit for Spain. Experience using Braze, or a similar Customer Engagement Platform like Bloomreach, including ideating, building and deploying lifecycle marketing campaigns with a high degree of personalization (Liquid logic knowledge is a plus). Experience using mParticle, or a similar Customer Data Platform like Segment or Tealium, including troubleshooting. Ability to communicate how tools work and their outputs to non-technical people. Technically proficient; while developer skills are not required, understanding digital ecosystem architecture and having sufficient HTML and CSS skills for building marketing emails is necessary. Advanced level of data visualization skills and experience in tools such as Tableau, Qlikview, PowerBI. We use Tableau, led by our Business Intelligence & Analytics team (BIA). Excellent digital vendor management skills, with the ability to interact effectively with senior digital stakeholders. Advanced level of English language. Proactive self-starter, team player, and strong communicator with a keen interest in advancing within the sports business industry. Excellent analytical and problem-solving skills. That means being able to parse the 2% of insight signals from the 98% of noise in the data Excellent time management skills and good at working in a fast-paced environment Comfortable with M365 suite of software, in particular use of Excel and PowerPoint Role Summary The ideal candidate will possess a strategic mindset, deep understanding of Marketing Technologies, and a track record of implementing successful CRM strategies to enhance customer engagement, loyalty & retention, and satisfaction. Job Benefits Join a company with a nice work environment and solid sports values and culture. Competitive salary Help in adapting to the advantages of living in the Mediterranean capital of Barcelona through our comprehensive Onboarding program Join a company who innovates to maximise our positive impact on our employees, in the communities and on the sports environment Enjoy working every day in the basketball world, in Euroleague Basketball, the company who manage the European Basketball competition Flexible working hours as a result of our objective-oriented and autonomy philosophy and also in Summer take advantage of our summer intensive working hours of 9:00 to 15:00. Subscription-based gym with a reduced price, including yoga classes and physiotherapy sessions in the office. Healthy mind and healthy body. Reduced price in a private health insurance policy Enjoy health benefits like organic fruit everyday Professional development without limits in a passionate team that really want to change the world. Be part of a family team where team building is our priority Staff might be required to travel Take part in creating company HR policy. Your feedback is always valued! Euroleague is a Baby friendly company: We help with Nursery expenses by reducing your so that we can have a better work-life balance Integral payroll payment in case of withdrawal.
Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
Digital Experience Coordinator
Title:Digital Experience Coordinator Compensation:$68,300 - 80,400 Annually (This is the expected salary range for this finger-lickin’ good role. We'll consider your location, experience, and other job-related factors to determine your pay.) Location:Louisville, Kentucky What's Cookin'? Are you ready to kick off your digital marketing career with a brand that’s all about flavor and fun? KFC is on the lookout for a detail-loving, energetic go-getter to join our team as a Digital Marketing Coordinator. This is a full-time role is your ticket to learning the ins and outs of CRM and digital marketing with one of the world’s most iconic brands. Get ready to make waves in the world of fried chicken and customer experiences! Your Recipe for Impact: Campaign Creation & Delivery: Be the mastermind behind creating and delivering CRM campaigns that connect with our customers. You’ll work with our Digital agency to make sure every campaign is a hit! Master Calendar Maestro: Keep our Master Communication Calendar up-to-date and make sure our Marketing and Digital teams are always in sync. Your organizational skills will be key to our success! Build & Test: Help build, test, and launch CRM campaigns that leave a lasting impression. If you’ve got an eye for detail, this is where you’ll shine. Monitor & Optimize: Keep tabs on how our campaigns are performing and help tweak them to perfection. You’ll be the one making sure everything runs as smoothly as our Original Recipe chicken. Create Customer Journeys: Assist in crafting customer journeys that are as satisfying as our famous biscuits. Every journey should leave our customers hungry for more! What You’ll Serve Up: Creative Campaigns: Lead the charge in creating and delivering unforgettable CRM campaigns. Calendar Coordination: Keep the gears turning with seamless communication and timely updates throughout the assignment. Campaign Testing & Monitoring: Ensure our campaigns are top-notch and ready to impress, from start to finish. Customer Journey Magic: Support the creation of engaging customer journeys that leave our customers craving more. What’s in It for You? Hands-On Experience: Dive into the world of CRM and digital marketing with KFC and learn from the best in the business. Team Collaboration: Work side-by-side with our Marketing, Digital teams, and external agencies. This is your chance to build connections and grow your career. Skill Sharpening: Boost your digital marketing skills and gain valuable experience in a fast-paced, dynamic environment. What We’re Looking For: Digital Marketing Enthusiast: You’re passionate about digital marketing and ready to jump in and make an impact. Detail-Oriented Dynamo: Your attention to detail is unmatched, and you have the proofreading skills to prove it. Team Player: You love working with others and thrive in a collaborative environment. Tech-Savvy: Familiarity with CRM platforms like Braze, Salesforce, or Hubspot is a plus, but not required. A little HTML knowledge wouldn’t hurt either! Who You’ll Be Working With: You’ll team up with our Marketing and Digital teams, as well as our external Digital agency, to bring our CRM campaigns to life. Ready to kickstart your career with KFC? This is your chance to dive into digital marketing, make a real impact, and have a little fun along the way. Let’s get cookin’! Apply Here Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees -Click hereto view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.CRM Growth Specialist (Chicago/Milwaukee)
Link to application here.🚀 Our specialist should be located in Chicago, IL or Milwaukee, WI and open to a hybrid schedule What We’re Seeking Morning Walk is seeking a growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 2+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools (e.g. Braze) A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation & Benefits Morning Walk offers a competitive salary and benefits package including medical, dental and vision insurance, 401(k) with company match, as well as PTO and paid holidays. We have offices in Milwaukee’s Third Ward and downtown Chicago. This is for a hybrid role. We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Morning Walk Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?Adobe - Product Growth Manager Contractor
The Document Cloud Product-Led Growth team is looking for an Engagement and Retention Growth Manager for Acrobat mobile who will plan, execute, and iterate on data-driven campaigns to engage mobile users from trial, onboarding to sustained use for paid users. The successful candidate will use analytic insights to inform key projects to improve the end-to-end customer experience. You will implement a roadmap of initiatives to drive customer-centric engagement in Acrobat mobile, while coordinating across internal teams to implement engagement campaigns. This is a critical role that offers the opportunity to build, measure, track, and provide insights to inform future business opportunities for Adobe. Does this sound like you? Keep reading! We are looking for someone who has the analytical and technical skills to play a key role in the development of campaigns from inception through deployment and is directly responsible for technical execution in Adobe Campaign, Adobe Experience Manager, and other proprietary personalization tools. The ideal candidate is adaptable, passionate about using big data to deliver outstanding customer experiences, excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, and has superb verbal and written communication skills. And brings their own sense of humor to the team! WHAT YOU’LL DO Use product insights and data to advise strategies to increase product engagement and improve the customer journey for free and paid users across the Acrobat mobile apps Plan, develop, and implement in-product A/B testing frameworks and roadmaps including hypothesis, test designs, execution, and deployment of quarterly plans Create test campaigns within Adobe internal systems and production environments to deliver real-time connected, contextual, and intelligent personalized experiences to our users - completing campaign design, QA, preparing launches, and deploying campaigns in an engagement platform Work with cross-functional partners and external vendors to prioritize and execute high priority initiatives to achieve business goals Partner with data science and analytics teams to help define and build a data personalization models that will generate the insights required to prioritize initiatives and drive in-product growth programs Work with partners to understand key campaign parameters and inputs, such as subscriber audience, program frequency, complex segmentation, degree of personalization, creative approach, and develop an appropriate, campaign-specific testing approaches to scale programs Handle analytics needs like creating tracking codes and external URLs tools to support flawless execution of in-product campaigns WHAT YOU NEED TO SUCCEED Proven experience in a mobile app engagement or growth role, with a track record of driving user engagement and growth for subscription based products Knowledge of mobile app development processes and user experience principles. Excellent understanding and hands-on experience with A/B testing, UX tools, and in-product testing methodologies. Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another. Exceptional people and interpersonal skills, excellent communication, ability to work well in cross-functional situations, and proven track record to influence others. Demonstrated success in matrixed and dynamic environments, rapidly anticipating and adapting to shifting priorities. Proven analytical skills and advanced knowledge of Excel / PowerPoint Knowledge of SQL fundamentals or other database technologies a plus Knowledge of Adobe Experience Manager, or comparable Content Management Software is a plus Ability to work effectively within a team in a fast-paced, growth environment Ability to organize and prioritize multiple projects and deadlines with minimal oversight BS/BA with 5+ years’ experience in one or more of the following: analytics, e-commerce, software, high tech A phenomenal sense of humor and growth mindset We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
Email Marketing & CRM Specialist
Apply here: https://www.linkedin.com/jobs/view/4008854022 Responsibilities: Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc. Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action Troubleshoot technical issues related to email rendering, deliverability, and tracking. Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners Requirements 2+ years’ experience with Braze Familiarity with A/B testing methodologies and email performance metrics Google Analytics experience preferred Familiarity with email marketing best practices for revenue generation Knowledge of list segmentation strategies Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Looking for a Marketing Automations Manager?
Let me introduce myself briefly: My name is Tim, and I am 25 years old with over three years of experience in CRM, focusing deeply on automations and infrastructural projects. I am currently seeking a job with the following characteristics: 80% to 100% full-time employment Remote work or based in Hamburg (or nearby) An automation marketing position with a more technical focus Starting from October 1st, 2024. Are you interested in speaking with me? Let's connect on LinkedIn! Feel free to reach out. https://www.linkedin.com/in/tim-josef-muggenthaler-1b103b183/Spark Networks - Graphic Designer
Apply here: https://www.linkedin.com/jobs/view/4005959753/ Responsibilities: Conceptualize and create visually appealing designs that effectively communicate our brand's message and value proposition Create engaging digital graphics and animations for social media, email campaigns, and website content Identify and evolve creative solutions to grow customer experiences; incorporate both brand direction and performance data Collaborate with cross-functional teams to understand project requirements and deliver designs that meet client needs Design and maintain brand guidelines, ensuring consistent visual identity across all marketing materials Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback into thoughtful final assets Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer Stay up-to-date with design trends and best practices Requirements: 5+ years of experience as a Graphic Designer with a strong portfolio demonstrating expertise in brand design for emails and paid ads Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Excellent eye for visual composition, typography, color theory, and layout design Strong storytelling and conceptual thinking skills to transform ideas into compelling visuals Able to own a project from start to finish, working autonomously but welcoming feedback and collaboration Detail-oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross-functional teams Bachelor’s Degree required HTML experience is a plusSpark Networks - Copywriter
Apply here: https://www.linkedin.com/jobs/view/4005962119/ Responsibilities: Write on-brand copy that engages, educates, and resonates with customers Create compelling content for SEO, performance media, awareness, and evergreen ad copy, with an eye toward achieving specific performance goals Craft copy for email campaigns, product releases, push notifications, and in-app messages Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns Interpret creative direction from briefs into copy that converts Ensure quality, clarity, and consistency in content and copy across all channels and assets Work closely with creative, marketing and cross-functional teams to fulfill a range of needs across different platforms Present copy at review meetings Collaborate closely with graphic design partners Stay up to date with copy trends and generate new ideas to draw the audience's attention Requirements: Bachelor’s Degree in English, Journalism, Marketing, or a related field 1-3 years of experience in a similar role Teamwork, project management skills, and creativity a must Experience with SEO a plus Excellent written and verbal communication skills Strong organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels Detail oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross functional teamsCRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Seasonal Digital Production Assistant
This temporary, freelance role will support the e-commerce and digital team with the creation and deployment of omnichannel marketing campaigns and automations, including email, SMS, and web sales promotions for all Crimson Wine Group (CWG) brands. Dates: 9/15/2024-12/31/2024 Rate: $25-$35/hour DOE Working closely with the E-Commerce Digital Production Specialist you will perform the following functions: Key Tasks Using ChatGPT or similar, create draft email copy for each email. Manage tasks in our editorial calendar. Build and deploy marketing and sales campaigns for seasonal sales. Utilizing event triggers and customer attributes, build and deploy canvas automations for all brands. Utilize AB tests to improve KPIs. Manage quality assurance testing and approvals from multiple stakeholders prior to launch. Identify other areas within Braze for workflow and system optimization. Skills/Experience 2+ years of email marketing experience. 1+ years experience on the Braze platform. Location in US time zones a plus. Excellent written and communications skills. Proficiency in copywriting a plus. Please email me at mark.gordon@crimsonwinegroup.com if you are interested.
CRM Manager (London, Financial services)
At Jaja Finance we are looking for a hands-on, experienced user of Braze to manage the automation and running of campaigns/canvases, expand our use of API integrations, and generally help us get the most out of the Braze platform. This role is classed as hybrid and the successful candidate should be able to spend 3 days a week in our London office. https://jajafinance.bamboohr.com/careers/225
Global CRM Executive (FTC)
We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! We are seeking a highly motivated and results-driven CRM Executive to join our team on a fixed-term contract basis. As CRM Executive at Indeed Flex, you will play a critical role in building and nurturing relationships with our Flexers. You will be responsible for creating and executing CRM campaigns to drive engagement, retention, and growth for both the UK and US. This role is perfect for someone who is passionate about customer experience and has a flair for data-driven marketing. This is a fixed term contract until the 31st of December 2024. Responsibilities & Duties Segment customer data to tailor communication and engagement strategies, ensuring personalized interactions. Create and execute email marketing campaigns, newsletters, and automated workflows. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and consistency in customer communication. Continuously update and maintain the CRM database to ensure data accuracy and completeness. Identify opportunities for process improvement and system enhancements to streamline CRM operations. Measure and report on the effectiveness of CRM campaigns and initiatives, providing insights and recommendations for improvement. Stay up-to-date with industry trends and best practices in CRM to drive innovation and keep Indeed Flex competitive in the market. Requirements Experience in CRM and email marketing, preferably in a B2B or B2C context. Proficiency with CRM software and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp, preferably Braze). Strong analytical and data-driven mindset with the ability to translate data into actionable insights. Excellent written and verbal communication skills. Attention to detail and ability to manage multiple tasks simultaneously. Team player with the ability to collaborate effectively with cross-functional teams. Self-motivated and able to work independently. Experience in project management or demonstrated ability to effectively manage projects. Benefits £30,000 to £35,000 salary per annum 25 days holiday (pro rata) Hybrid/Flexible working model (Monday & Friday in London Office) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Clickhere to apply.
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post LinkJunior CRM Campaign Manager
📈 Key Responsibilities: Implement multi-channel CRM campaigns Maintain and update campaign content calendars Monitor and report on campaign performance Execute A/B tests to enhance effectiveness Align CRM efforts with global marketing initiatives 💼 What You Bring: 1-3 years of CRM and email marketing experience Proficiency in CRM tools like Braze Strong analytical skills and a customer-centric mindset Excellent communication skills in English; other languages are a plus A collaborative, proactive attitude Join us at Blacklane, a leader in global chauffeur services, and make a significant impact on our growth journey! Link: https://boards.greenhouse.io/blacklane/jobs/7585166002CRM OPERATIONS LEAD for STORIO GROUP
Apply Here:https://www.linkedin.com/jobs/view/3841838436 About Storio Group Are you a CRM Lead who thrives in an e-commerce setting with people and project management experience? Then Storio Group might just be looking for you! This role can be located in either Barcelona or Amsterdam. Purpose As our CRM Operations lead, you will be one of the 3 leads in the CRM team in charge of driving repeat and customer lifetime value for our 7+ million customers across Europe. You will be responsible for a team in charge of executing on the CRM promotional calendar and will closely collaborate with your peers who lead the planning and app & automation sub-teams. Your Daily Adventure At Storio Lead a team of 6 passionate CRM specialists across 4 locations to execute on promotional planning for newsletters and help increase our customer’s repeat, loyalty and lifetime value Closely collaborate with the CRM Tech team on the CRM tool migration and process alignment between both teamsLay foundations of operational processes to increase the team’s efficiency and effectivenessOwn quarterly forecasting and closely monitor ongoing performance throughout the quarterDefine main channel and customer KPIs to report out on and own weekly & monthly performance reporting for the promotional CRM dropsGrow, protect and develop the mailable base and that way nurture growth for the channel and customers Own deliverability monitoring and reportingClosely collaborate on high impact projects, both internally with the other sub-teams as well as externally with other departments How You Make Your Mark As our CRM Operations lead, you will be one of the 3 leads in the CRM team in charge of driving repeat and customer lifetime value for our 7+ million customers across Europe. You will be responsible for a team in charge of executing on the CRM promotional calendar and will closely collaborate with your peers who lead the planning and app & automation sub-teams. What You Bring To The Party 6+ years working experience in CRM in an e-commerce environmentSolid people management experience Strong collaboration and communication skillsCommercial eye and performance drivenProblem-solving and analytical skillsStrong project management skills, effectively managing multiple projects across departments.Experience in a widely used premium CRM tool, such as Adobe Campaign, Salesforce, Hubspot etc.Enthusiastic team player with “let’s go for it!” mentality, used to working in a fast-paced e-commerce, international environment.Excellent written and verbal skills in English. Why You'll Love It Here 23 days of annual leave with a healthy work-life balance8 weeks out of the year to work working remotely abroadHybrid working - 2 days a week in the office with Wednesday as Local Day and Thursday as Storio Day.Storio group offers 75% of Alan’s private health insurance to employees Referral bonus when you bring your friends to join the teamStorio group offers flexible compensation with CobeeMonthly visit of a massage therapist at the office.65% company discountCRM Technical Executive - Dominos UK&IE 🍕
Full job spec and application process via this link: https://jobs.dominos.co.uk/vacancies/105/crm-technical-executive.html Domino's UK & Ireland is seeking a CRM Technical Executive to join our innovative team. As the world's leading pizza company, we're not just about great food – we're also tech pioneers with 90% of sales through digital channels. This role offers a chance to work with Braze, in a dynamic, inclusive environment. You'll be part of a forward-thinking company that values diversity and fosters growth. If you're passionate about CRM, have strong technical skills, and want to make an impact in a global brand, this could be your perfect slice!Phiture is hiring: CRM-experienced growth marketer (EMEA, Berlin/Remote)
Job listing: https://boards.eu.greenhouse.io/phiture/jobs/4361694101 Phiture is the agency behind the Mobile Growth Stack framework. We work with global brands including. LEGO, Adobe, HBO Max, Headspace, Paypal, UNIQLO, Lion Studios, Tripadvisor to drive measurable value for their businesses through solutions combing tech, data and cutting-edge services built around best-of-breed platforms like Braze. Although we're always developing and refining tech and AI to increase efficiency and impact, we believe that it's not only possible, but important to navigate an increasingly tech-enabled world without losing touch with what makes us — and our customers — human. We're looking for a AAA Braze-experienced growth marketer to help our customers build out automated, adaptive, personalized multi-channel lifecycle programs that deliver measurable impact. At Phiture, you'll learn more in 1 year than you would in 2-3 years in house. It's a fast-paced environment working alongside a team of experts with a drive for results and desire to hone their craft and build a career. If you're ready to take that step and come work with us in redefining growth marketing, please get in touch https://boards.eu.greenhouse.io/phiture/jobs/4361694101Senior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidaysGlobal CRM Executive (FTC)
We are seeking a highly motivated and results-driven CRM Executive to join our team on a fixed-term contract basis. As CRM Executive at Indeed Flex, you will play a critical role in building and nurturing relationships with our Flexers. You will be responsible for creating and executing CRM campaigns to drive engagement, retention, and growth for both the UK and US. This role is perfect for someone who is passionate about customer experience and has a flair for data-driven marketing. This is a fixed term contract until the 31st of December 2024. Responsibilities & Duties Segment customer data to tailor communication and engagement strategies, ensuring personalized interactions. Create and execute email marketing campaigns, newsletters, and automated workflows. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and consistency in customer communication. Continuously update and maintain the CRM database to ensure data accuracy and completeness. Identify opportunities for process improvement and system enhancements to streamline CRM operations. Measure and report on the effectiveness of CRM campaigns and initiatives, providing insights and recommendations for improvement. Stay up-to-date with industry trends and best practices in CRM to drive innovation and keep Indeed Flex competitive in the market. Requirements Experience in CRM and email marketing, preferably in a B2B or B2C context. Proficiency with CRM software and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp, preferably Braze). Strong analytical and data-driven mindset with the ability to translate data into actionable insights. Excellent written and verbal communication skills. Attention to detail and ability to manage multiple tasks simultaneously. Team player with the ability to collaborate effectively with cross-functional teams. Self-motivated and able to work independently. Experience in project management or demonstrated ability to effectively manage projects. Benefits £30,000 to £35,000 salary per annum 25 days holiday (pro rata) Hybrid/Flexible working model (Monday & Friday in London Office) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.Junior CRM Manager at bonial (Berlin)
Location: Berlin Description: CRM at bonial is all about our users: our goal is to make sure we send the right message to the right user at the right time and to maximize their retention. By combining data and creativity we aim to create the perfect user journey in strong collaboration with the Product, Data, and Sales teams. Link:https://bonial.recruitee.com/o/junior-crm-manager
Senior CRM Manager role at ITV
Location: London, White City Office (hybrid working) Description: Come join the amazing CRM Team at ITV.This role is responsible for operationally leading the planning and delivery of CRM activity with viewers covering all channels from emails, mobile notifications, and targeted VOD ads. Salary Range:£50,000 - £55,000 Apply here: https://itvjobs.referrals.selectminds.com/jobs/senior-crm-manager-3825?_ga=2.84786651.315695393.1721032357-895871660.1696771393Braze technical contractor wanted!
Location: Remote Description:The lifecycle marketing team at Quizlet is looking for a contractor who can provide our team additional technical support for Braze. If you have experience with Braze, can set up complex campaigns, and write liquid logic, please reach out!Head of CRM @ Indeed Flex
Location:London, England, United Kingdom We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team.With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time. Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services. Responsibilities & Duties Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance. Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking. Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications. Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention. Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution. Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting. Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency. Manage vendor relationships. Build and motivate the CRM team, creating opportunities for the team to grow and flourish. Requirements Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories. Resilience and excellent stakeholder management experience in a complex environment. Extensive experience of user journey mapping, A/B testing and post-campaign analysis Experience of managing direct reports A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels Expert knowledge of customer data management processes, segmentation and databases. Experience of establishing marketing lifecycle automation Extensive knowledge of Braze, plus an understanding of other CRM platforms Skilled at planning, organising, prioritising, and executing simultaneous projects and activities Ability to thrive in a fast-paced, collaborative team environment A self-starting attitude, high internal drive, requires minimal direction. Benefits Up to £80,000 salary per annum + bonus 25 days holiday Hybrid/Flexible working model (Monday & Friday Office days) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.Technical CRM Specialist
This position is located in Tempe, AZ and is required to be in-office Monday-Thursday. Dutch Bros is on the hunt for a Technical CRM Specialist who’s ready to shake things up with the Braze platform. You'll be crafting kick-ass, personalized canvases using all the fancy features Braze has to offer. We want someone who’s not just into CRM tech but is downright obsessed with it. You should want to push the envelope with creative, way-out-there ideas. We’re moving fast here, and we need you to keep up and stand out. If you’re ready to put that fiery energy into a team that’s into high-octane, innovative work, let’s make some noise together. Your role with the Team Our Digital Engagement team is the powerhouse behind Dutch Bros, teaming up with folks from marketing, IT, ops, dev, architecture, and retail to amp up our tech game and boost experiences for everyone. The end game? More visits and higher spend from our custies. As a Technical CRM Specialist, you’ll be smack in the middle of the action, rolling out customer journeys and on-the-fly campaigns utilizing the Braze platform. You’ll be crafting personalized, punchy campaigns that hit the mark every time. Frightening new ideas excite you. You can’t wait to do some wild stuff in Braze. You’ll be backed by a leadership team who will want you to explore and test new capabilities in Braze. The leadership team makes fast decisions and will trust you as the Braze subject matter expert. If you’re into precision, creativity, and driving rad results, you’re exactly who we need to keep our digital engagement engine roaring. Key Result Areas: Roll out deep, multi-layered customer journeys using the Braze platform. Get complex customer journeys up and running on Braze, making sure every interaction is smartly automated and connected. Personalize messages at each step using Braze’s dynamic content and Liquid templates, based on what we know about each user’s likes and habits. Keep an eye on how these journeys roll out in real time, tweak things as needed based on how customers are responding and how well the campaigns are doing. Always be tweaking and improving based on what tests and feedback tell us, aiming to keep boosting how well our campaigns work and making our customers happier. Test like crazy to crank up the results. Use A/B and multivariate testing to figure out what parts of our campaigns work best, from the words we use to when and to whom we send them. Keep a close eye on campaign data to spot trends, check how we're doing against our goals, and find spots where we can do better. Establish and continuously update a set of best practices for campaign execution based on tested and proven approaches that enhance customer engagement and conversion rates. Dive into the cool, advanced features of the Braze platform. Dive deep into Braze's advanced features, like AI-driven segmentation and predictive analytics, to ramp up the personal touch and power of our marketing campaigns. Get involved in the Braze community, casting votes on roadmap items in the portal and pushing for features that match our strategic needs. Become a go-to Braze expert in our team, setting the standard for how we use and excel with Braze's tools and best practices. Foster a culture of trial and error, experimenting with fresh campaign ideas, measuring their impact, and making quick adjustments based on what we learn. Job Qualifications May or may not have a degree… we don’t care. Is proactive and an independent problem solver (can you google a question?). Knows Braze really well… or is confident they can figure it out. Is SUPER comfortable with technology and wants to be part of a winning team. Prides themselves in being super responsive. Must be willing to relocate to Phoenix. Please email me: anne.schultheis@dutchbros.comwith a resume.Job Opening: Lifecycle Marketing Specialist- CDMX or Bogota
Location: Mexico City or BogotaDescription:💡 Si vives en Bogotá o Ciudad de México y cumples con este perfil, no dudes en aplicar! We are looking for you, if you like marketing, you know and are willing to learn and contribute to the world of CRM, this call is for you: 🔎 Requirements: - More than 4 years of experience working with CRM comms strategy. - Experience managing CRM systems, Braze is highly desirable. - Plus if you have HTML knowledge - Solid knowledge of eCommerce ecosystems: product data and content that makes up the product catalog, the tools and systems that business users manage to create, maintain, validate and publish product information. - Journey Building through touchpoints such as push notifications, SMS, email. - Product range analysis and quantitative assortment optimization. - Digital sales performance analysis and reporting. - Digital app performance analysis and reporting. - Media Marketing campaign analysis and optimization. - Intermediate English Envia tu CV a Luis.carvajal@ab-inbev.comSenior Manager, Marketing Technology
Location:New York / Remote SUMMARY: Hachette Book Group is looking for a Senior Manager, Marketing Technology, to support the company’s strategic development of the marketing technology stack, identifying the best available third-party tools to support core marketing functions and working closely with IT on the implementation of tools and development of custom solutions. The Senior Manager will ensure that marketing teams have the information and capabilities to leverage marketing tools and platforms to their fullest potential. The Senior Manager will serve as the liaison between HBG’s marketing teams and IT, ensuring that IT projects are informed by a full understanding of business requirements and the implementation and rollout of new technology is supported by robust communication and training. ESSENTIAL DUTIES AND RESPONSIBILITIES: Work closely with HBG’s Marketing Strategy team to develop HBG’s marketing technology roadmap and stay abreast of technology innovations pertinent to marketing Collaborate with the web services team to ensure that website development is informed by business needs and new updates are communicated effectively to the user base Manage the evolution of the consumer marketing toolbox, ensuring that HBG is using an optimal toolset to support social media management, email marketing, sweepstakes and promotions, and web development Manage vendor relationships and contracts Collaborate with the marketing analytics team to ensure that technology projects are informed by robust analytics Work with IT to ensure that third-party tools are interfacing optimally with internal technology solutions and data processes Provide training and support to the imprint marketing teams on relevant topics and work with key vendors to organize on-site training sessions. Lead cross-imprint meetings and presentations and ensure that business stakeholders are kept up to date about technology projects KNOWLEDGE, SKILLS & ABILITIES REQUIRED: Demonstrated experience managing technology projects and tool implementations Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization Understands the complexity of e-commerce tools and technologies, and how they integrate with other marketing/advertising/analytics systems Keen interest in the evolving marketing technology landscape to evaluate and implement new solutions to enhance performance and improve ROI. Familiarity with consumer marketing tools such as Braze, Emplifi, Wordpress, Shopify, and Google Analytics, or comparable tools Proven ability to leverage data to support decision making Impeccable attention to detail Must be highly organized and results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed. Lead training sessions for team members on new and existing marketing technologies and tools. Vendor-side experience is a bonus Salary Range (Optional) The compensation range for this position is $90,000 - $115,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. Click here to apply.Senior CRM Manager, 6 to 12 months Fixed Term Contract
Company Description Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch! We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers. All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with. Job Description Location:London, with travel to new markets Employment Type:Full Time, 6 month - 12 month fixed term contract This is a newly created opportunity within the Customer team looking at how we scale and adapt our Braze platform for new markets alongside developing strategies to drive growth and trading performance. As part of a wider new markets team - whilst also having strong ties to the wider marketing and customer team, this is a unique opportunity to drive meaningful growth within Gousto. CORE RESPONSIBILITIES Develop and deliver end to end strategy for CRM to enable entry into new markets. Collaborating with wider go to market team to ensure we maximise impact at point of launch Project manage and execute changes required across key customer touch points and communications in collaboration with legal and technology. Develop a roadmap of improvements post new market launch to ensure that we drive growth and profitability across customer groups. Set up local teams for success through robust training in CRM capabilities and onboarding to Gousto. Collaborate with creative teams to adapt our communications to ensure they fit with new markets and customer groups. Conduct retrospective post launch and develop future new market playbook so we improve our ability to execute WHO YOU ARE Expert in Braze(our campaign management platform) including experience using HTML with a focus on setup and execution of campaigns and canvases using email, push and in app Experience entering new markets in direct to consumer Ability to interrogate campaign briefs and interpret campaign requirements. Good understanding of customer targeting and segmentation techniques. Great attention to detail and logical thinker with an eye to saving efficiencies. Team Player with excellent communication. Good analytical skills – ability to analyse and interpret results with a view to continuously improving and leveraging for future activity. If interested, please apply here:https://jobs.smartrecruiters.com/ni/Gousto1/a238d725-3baf-4349-adc7-9da04ace3a10-senior-crm-manager-6-to-12-months-fixed-term-contractSpellenWinkel - Junior Full Stack Developer (NL, Delft) Dutch Speaking 🇳🇱
SpellenWinkel is hiring for a Junior Full Stack Developer based in Delft, NL (description in Dutch). Full Role Description Here. Omschrijving Altijd al in een gamestore willen werken? Ben je op zoek naar een uitdagende full-time of part-time baan waar je in een gezellig team aan de slag kan? Ben je enthousiast, wil je doorgroeien en hou je van flink aanpakken? Dan zoeken wij jou! Als full stack developer ga je aan de slag met allerlei uitdagingen om onze webshops en achterliggende systemen nóg beter te maken. Je werkzaamheden zijn heel divers en je werkt tegelijk aan verschillende projecten. En waar kun je dan aan denken? Een paar van de ruim 100 projecten op de plank zijn het vernieuwen van de deckbuilder met kaartsuggesties met behulp van AI, het introduceren van passende productsuggesties voor klanten, aanpassingen aan de magazijnsoftware waardoor we spellen efficiënter op kunnen slaan en het bouwen aan een interactief systeem op een touch screen waarmee onze klanten in de winkel nieuwe bordspellen kunnen ontdekken. In onze snelgroeiende organisatie krijg je veel kansen om jezelf te onderscheiden en door te ontwikkelen. Je krijgt de mogelijkheid om je te focussen op de werkzaamheden die je zelf leuk vindt en goed bij je passen. Door onze platte organisatiestructuur staan we altijd open voor jouw ideeën, of je nu een week, maand of jaar bij ons werkt. Een dag als junior full stack developer Je stapt het kantoor binnen, en een collega van het development team wacht je op met een bakkie koffie. Samen met hem bekijk je de schetsen die je eerder hebt gemaakt voor de interface van de Disney Lorcana deckbuilder. Het regent complimenten, je collega is erg enthousiast over de opzet die hebt gekozen. Je krijg nog een paar tips voor verbeteringen en gaat daarna aan de slag met HTML, CSS en JavaScript om je schetsen om te zetten naar een bruikbare webpagina. Tijd voor de lunchpauze; met je boterham in één hand, speel je een spelletje Hero Realms met je marketing collega. Na de lunch heb je een sprint planning meeting met het volledige development team. Samen met de baas bepalen jullie welke projecten prioriteit krijgen en wie waarmee aan de slag gaat. Jij stelt voor om een paar aanpassingen door te voeren aan de navigatiebalk, zodat onze klanten het juiste product sneller kunnen vinden. Je suggestie wordt gelijk meegenomen in de sprint, en je mag er zelf mee aan de slag. Daarna ga je nog even aan de slag met het afronden van een paar slimme verbeteringen van het inpakproces. Als je je laatste regel PHP-code hebt geschreven, zet je je project online op onze test server en geef je een demo aan de logistiek manager. Je pakt samen een paar pakketjes in om te testen of de aanpassingen hun doel bereiken. En wat blijkt: het inpakken van pakketjes gaat wel 10% sneller! Zo kunnen we straks 10% meer pakketjes inpakken in dezelfde tijd en kunnen we onze leverbelofte nog scherper maken. En zo maken we nog meer klanten blij! Wij zoeken in jou • Je hebt minimaal HBO werk- en denkniveau: bij voorkeur richting informatica / HBO-ICT. • Je wil jezelf verder ontwikkelen, houdt van een uitdaging en neemt graag initiatief. • Je hebt kennis van HTML, (S)CSS en JavaScript. • Je hebt kennis van PHP, SQL en Git. • Affiniteit met bordspellen en/of trading card games is een pre. Wat bieden wij jou? • Een goed salaris. • Een goede pensioenregeling en reiskostenvergoeding. • Personeelskorting op producten en evenementen. • Afwisselende werkzaamheden in een jong en energiek team. • Een informele, speelse omgeving met een goede werksfeer en leuke collega's. • Een werkplek waar je met veel begeleiding ervaring op kunt doen en jezelf verder kunt ontwikkelen. • Een platte organisatie met ruimte voor eigen creativiteit en initiatief. • Ruime doorgroeimogelijkheden. Enthousiast terwijl je dit leest? Dan zit er maar een ding op: ga de uitdaging aan en kom ons jonge en energieke team versterken! Stuur je motivatiebrief en cv naarsolliciteren@spellenwinkel.nl, dan nemen wij binnenkort contact met je op!SpellenWinkel - Team Lead Full Stack Developer Based in Delft, NL (Dutch Speaking) 🇳🇱
SpellenWinkel is hiring a Team Lead Full Stack Developer based in Delft, NL (job description in Dutch)! Omschrijving Wij zijn op zoek naar een gedreven full stack developer die ons kleine en informele team wil komen versterken en leiding wil geven. In deze functie ben je verantwoordelijk voor het ontwikkelen, verbeteren en onderhouden van onze webshops en de achterliggende systemen. Jij structureert en vertaalt de wensen en vragen van alle afdelingen naar concrete en werkbare oplossingen. Hiernaast neem jij graag het initiatief bij nieuwe ideeën en ontwikkelingen. Het werkt fijn als jij flexibel en resultaatgericht bent en je lekker voelt in onze informele en open werksfeer. Je gaat aan de slag in een klein team met gezellige collega's. In onze snelgroeiende organisatie krijg je veel kansen om jezelf te onderscheiden en jezelf te ontwikkelen. Je geniet veel vrijheid en hebt de mogelijkheid om je te focussen op projecten die je zelf leuk vindt en die goed bij je passen. Door onze platte organisatiestructuur schakelen we heel snel met elkaar en staan we altijd open voor goede en innovatieve ideeën. Een dag als full stack developer Zodra je het kantoor binnenstapt, word je enthousiast begroet door een collega van je development team. Hij wil je graag iets laten zien, maar hij moet nog heel geduld hebben. Je installeert jezelf achter je bureau en geniet tijdens het opstarten van je computer van het weidse uitzicht over de Delftse Schie met een goede kop versgemalen koffie. Nadat je de laatste regels code voor een interactieve marketingcampagne voor een nieuw bordspel hebt weggetikt, staat je collega glunderend met zijn laptop voor je neus. Hij laat je een proof of concept zien van een app waarmee deelnemers zichzelf aan kunnen melden voor een spelavond. Met veel enthousiasme brainstormen jullie over bredere inzet en mogelijkheden van de app. Daarna is het tijd voor de wekelijkse meeting met een collega van de klantenservice. De vaker terugkerende vragen van onze klanten worden besproken en er wordt nagedacht technische hulpmiddelen om klanten beter van dienst te zijn. Jullie evalueren daarnaast de eerder doorgevoerde verbeteringen. Maar liefst 60 procent minder klantvragen? Niet gek! Tijd voor de lunch! Vandaag ben je uitgedaagd door een collega van het verkoopteam voor een potje Star Realms. Dat is feest: de chefkok heeft vandaag verse croissants gebakken! Ook al speel je Star Realms voor het eerst, je verslaat de collega na een spannende nek-aan-nekrace. Na de lunchpauze ga je vol energie aan de slag met de implementatie van de nieuwe Spellenwizard, een project van jou en je team om klanten op een leuke en speelse manier te helpen bij de keuze voor een spel. Aan het einde van de middag heb je kort overleg met je team over wat er vandaag bereikt is. De conclusie is dat de Spellenwizard morgenochtend getest kan gaan worden! We zoeken in jou • Je hebt minimaal HBO werk- en denkniveau: bij voorkeur richting informatica / HBO-ICT. • Je bent flexibel, secuur, resultaatgericht, analytisch en je neemt graag het initiatief. • Je houdt van innovatie en volgt nieuwe ontwikkelingen op de voet. • HTML, (S)CSS en JavaScript kennen geen geheimen voor jou. • Je hebt goede kennis van en ervaring met PHP (OOP), SQL en Git. • Het bouwen van responsive interfaces is gesneden koek voor je. • Affiniteit met bordspellen en/of trading card games is een pre. Wat bieden wij jou? • Een goed salaris en prachtige werkplek • Goede pensioenregeling en reiskostenvergoeding. • Personeelskorting op producten en evenementen. • Afwisselende werkzaamheden die bij jou passen. • Een platte organisatie met ruimte voor eigen creativiteit en initiatief. • Een informele, speelse omgeving met een goede werksfeer en leuke collega's. • Toegang tot meer dan 1.000 demospellen! Enthousiast geworden voor deze functie? Dan zit er maar één ding op: ga de uitdaging aan en kom ons versterken! Stuur je motivatiebrief en cv naarsolliciteren@spellenwinkel.nl, dan nemen wij binnenkort contact met je op!Senior Manager, CRM at Equinox
Location: New York, 4 days in the Hudson Yards office. Description Equinox is hiring a Senior Manager, CRM to join our growing CRM Marketing team. You will be the day-to-day executional owner and set up cross-channel campaigns in thoughtful, strategic ways, while also reporting on end business results. You are passionate about and familiar with marketing technology tools, particularly within the CRM space — prior Braze, Simon Data, and Salesforce Marketing Cloud experience a major plus. You are highly analytical and enjoy getting in the weeds on segmentation and customer journey set up, while also thinking more strategically about what will drive business results. Apply here:https://careers.equinox.com/job/new-york/senior-manager-crm/433/63796962784 Salary Range (Optional) $130k-$145KOpen Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description:https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyEmail Marketing Specialist for Beyond, Inc. (Overstock/Zulily/Bed Bath & Beyond)
The Email Marketing Specialist is part of an industry-leading Email and Push marketing program responsible for executing within a fast-paced marketing department of a leading online retailer. The Email Marketing Specialist will analyze results and provide strategic recommendations to improve the Retention program while learning daily operations and the integration of key systems.Lifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid) Description: Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication. You will: Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms Stay up-to-date on CRM trends, best practices, new technologies and more You have: 3-5 years of email marketing experience with a focus on driving customer retention Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.) A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation Expert knowledge of developing rule-based logic for automated email campaigns A deep understanding of customer data and experience using customer data for audience segmentation and personalization The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals A track record for being an organization’s in-house expert for all things marketing automation Strong project management skills and the ability to thrive in a fast-paced environment DTC subscription experience preferred You are: Creative and organized Detail oriented Data driven A self-starter A collaborative worker A strong writer APPLY HERE:https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3DSenior CRM Manager
Location Central London, The Heron Tower Description About Us We’re a mobile-first marketing agency that exists to help our clients’ apps perform at their very best. We combine a unique, data-driven approach with deep expertise to deliver game-changing mobile marketing strategies for globally recognized brands and influential start-ups. Three things you should know about us: Thanks to our proprietary technology and analytical models we can translate data into business value, faster. But we’re not limited by it. We draw our teams from the best mobile talent and from a variety of backgrounds, meaning we see the bigger picture. We’re a consultancy in expertise with an agency focus on delivery. And we work as an extension or an embedded part of our client’s teams. It’s one of the reasons 95% of our clients have stayed with us. Responsibilities: Project manage a portfolio of customers to successful outcomes Build and deploy omnichannel Engagement campaigns Design and implement testing strategies Engage with customer stakeholders to quickly understand their business and technical goals for using new platforms, building credible relationships throughout the customer organization, from senior staff to end-users Audit customer’s engagement tactics and identify areas for improvement Validate product use-cases and assess technical feasibility for a successful product launch Assist new customers in achieving effective and efficient SDK and API integrations Resolve technical issues reported by customers during both the implementation and ongoing campaign deployment phases, providing effective solutions Who you are: You have 1+ years experience with Braze You have 2+ years experience in a client-facing work environment You have excellent analytical, problem-diagnosis and creative problem-solving skills with the desire and ability to identify, and help implement changes You can quickly understand customer needs or issues and deliver clear and concise responses You have domain knowledge on at least one of the following: APIs, SDKs, or Basic Programming (HTML, SQL, etc.) You are a proud holder of at least one Braze certification! Salary Range (Optional) £45,000 - £55,000/annum (depending on experience)Senior CRM Lifecycle Manager
Location: London Description: CMA are looking for a CRM Manager to join the MarTech team and support the expansion of CRM services. If you enjoy solving problems for a portfolio of Braze clients, we're keen to talk to you! Responsibilities: Project manage a portfolio of customers to successful outcomes Build and deploy omnichannel Engagement campaigns Design and implement testing strategies Engage with customer stakeholders to quickly understand their business and technical goals for using new platforms, building credible relationships throughout the customer organization, from senior staff to end-users Audit customer’s engagement tactics and identify areas for improvement Validate product use-cases and assess technical feasibility for a successful product launch Assist new customers in achieving effective and efficient SDK and API integrations Resolve technical issues reported by customers during both the implementation and ongoing campaign deployment phases, providing effective solutions Who you are: You have 1+ years experience with Braze You have 2+ years experience in a client-facing work environment You have excellent analytical, problem-diagnosis and creative problem-solving skills with the desire and ability to identify, and help implement changes You can quickly understand customer needs or issues and deliver clear and concise responses You have domain knowledge on at least one of the following: APIs, SDKs, or Basic Programming (HTML, SQL, etc.) You are a proud holder of at least one Braze certification! Salary Range: 45k-55kVP of Loyalty at RetailMeNot
Location Remote Description About The Role At RetailMeNot, we're rewriting the narrative of couponing, transforming it from a last-minute necessity to an exciting journey of savings and rewards. We're not just a platform for discount codes; we're a shopping concierge where our members earn while they spend. Through validation, curation and recommendation of promotions across all channels—be it web, app, extension, or email—we strive to ensure best of web value for our customers. Now, we're seeking a visionary Vice President of Loyalty and Engagement to lead the charge in elevating our member experiences to new heights. In this role, you'll have the opportunity to craft innovative loyalty products, effectively communicate the value proposition to our members, and devise strategies that drive ongoing engagement and retention. Join us in shaping the future of shopping and empowering our customers to unlock even greater savings while forging deeper connections with the RetailMeNot brand. The perfect candidate for this position boasts top-tier expertise in marketing automation systems and demonstrates a commitment to harnessing the power of big data for personalized insights that propel our program to new heights. We're seeking an individual who embodies a unique blend of marketing prowess and product savvy, grounded in a data-driven approach. Moreover, the ideal candidate is not only adept at navigating marketing technology but also possesses hands-on experience in fostering collaborative relationships across cross-functional teams. Join us in shaping the future of marketing and technology at RetailMeNot and Ziff Davis Shopping. What You’ll Do Own strategic direction, vision and implementation of RetailMeNot’s loyalty program: Including areas such as solidifying program objectives, membership acquisition practices, monitoring performance of key customer cohorts, enhancing app, site, email and extension features, developing the loyalty campaign calendar, and working with cross-functional teams to execute against the Loyalty and Engagement roadmap. Develop an overall B2C CRM strategy to engage shoppers across the Ziff Davis Shopping portfolio (RetailMeNot, Offers.com, BlackFriday.com, etc) with personalized, targeted, and relevant marketing across all lifecycle stages You will design and drive the strategy of a unique loyalty program including a My Rewards Hub, Incentives, Bonuses and Promotions that drive growth, engagement, and retention of our customers Feature Testing: Develop a roadmap of robust A/B testing of loyalty benefits, rewards & campaigns to continuously optimize the RetailMeNot loyalty offering. Brief cross-department leads, deploy and analyze results to share broadly across the company. Own the value proposition and messaging strategy at all stages of our customer journey. Conveying the right message, in the right place, at the right time. Partner with our Sales, Ad Operations, and Product Marketing teams to understand the needs of our advertisers and promote sponsored content across CRM channels Reporting: Track performance against key loyalty KPIs, understanding when to pivot or optimize based on results to targets. Who You Are You are an engagement and retention champion, always advocating for the user and striving for best-in-class programming. You have 10+ years of CRM or Loyalty marketing experience including innovative campaigns, personalized trigger campaigns, cross-sell initiatives, targeted promotions/offers, and managing preference centers Deep-rooted experience with customer engagement platforms, CDPs, DMPs and location-based targeting services You are passionate about testing and moving the needle 5+ years recruiting, leading, coaching, and developing high-performing teams Bachelor’s Degree in marketing, business or a related field Experience working with product, eng, data and analytics teams for complex database marketing, data / tech requirements gathering, and integration with CRM and CDP technologies Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward Excellent verbal and written communication skills with the ability to build relationships and influence others Solutions-oriented with the curiosity and confidence to try new things Flexible and adaptable to business needs and able to pivot as needed Positive attitude and ability to thrive in a fast-paced environment We Offer Great Benefits: Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance Flexible Vacation / Paid Time Off Charitable Giving Programs that include Paid Time off to volunteer and donation match Family Planning Programs like MAVEN Fertility Concierge Pregnancy and Paid Parental Leave (up to 16 weeks) 401K savings plan with employer match Employee stock purchase program (ESPP) Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions Hybrid, Remote and Flexible work arrangements Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you! U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc. #shoppingshared Salary Range (Optional)Customer Relationship Manager at Vet-AI (Remote)
Sharing a current job vacancy on behalf of a new Braze customer... Location: Remote, UK Description:Vet-AI are delivering the pet care of the future. Our flagship app, Joii Pet Care was created to make pet care affordable and accessible for all pet owners. Through Joii, pet mums and dads can video call a vet 24/7, use an intelligent pet symptom checker (think NHS 111 but for pets), or seek preventative care through nurse clinics. And yes - it can all be done from the comfort of home - drastically reducing the need for in-person vet trips. Mission: To make pet care affordable and accessible for everyone. To improve the lives and wellbeing of everyone working within the veterinary industry. Responsibilities Create and implement a customer communication strategy to deliver personalised and targeted communications across all stages of the Joii customer lifecycle. Design and optimise customer onboarding programs to ensure successful adoption and utilisation of our products/services from Day 1. Increase average revenue per user through relevant, compelling comms and campaigns. Develop customer engagement campaigns, together with our Product and Clinical teams to foster long-term relationships with our customers. Work closely with our Data team to segment and target our base of customers, designing and delivering campaigns to suit each customer cohort. Be the Braze expert within the business. You’ll understand its capabilities inside out to ensure we are getting the most out of all it offers. Work with our Design Manager to create compelling comms, measuring success and optimising as you learn. Report on activity vs KPIs, establishing performance benchmarks and putting metrics beside everything you do.Senior CRM Specialist
Apply here:Senior CRM Specialst Overview The Sr. Specialist, CRM plays a key role in executing CRM strategies and tactics to drive customer engagement and retention at Sprouts. This role will execute the day-to-day CRM operations including campaigns and maintaining the health of our customer database. The Sr. Specialist, CRM will support campaign measurement and reporting, keep up on industry trends, and will partner with internal and external partners and stakeholders to execute on recommendations to improve and optimize campaign performance. The ideal candidate will be a data driven analytical thinker with a proven track record of executing successful CRM campaigns. Overview of Responsibilities Execute CRM strategies and tactics to drive customer engagement and retention. Build and execute CRM campaigns, customer lifecycle journeys and identify opportunities for optimization including customer segmentation strategies. Execute A/B testing strategies to optimize marketing content and campaigns. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content. Test and QA all CRM campaign activity. Monitor and manage email deliverability and SMS compliance. Implement and provide input on CRM account growth strategies. Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing. Manage CRM calendar and help lead cross-functional content planning and reporting meetings; Project managing CRM campaign calendar/stakeholders. Coordinate with creative teams to develop compelling CRM content. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Analyze reports, campaign performance and customer data to identify trends and opportunities to optimize customer engagement. Develop and maintain relationships with key stakeholders, including vendors and internal partners. Staying up to date with the latest trends and best practices in CRM marketing. Maintain professional and technical knowledge by attending educational workshops. Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices. Qualifications Bachelor's degree in Marketing, Business, or related field. 2-3+ years of experience in CRM marketing. Experience with Braze platform preferred. Advanced skills in MS Office and project management tools, Asana experience preferred. Understanding of marketing-related metrics and KPIs. Ability to apply critical thinking and problem-solving to optimize marketing programs. Strong technical knowledge including HTML, Webhooks and Liquid Syntax. Graphic design experience a plus. Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, with experience using data to inform and drive decision-making. A proven track record of executing successful CRM campaigns.ParkBee - Performance Marketing Specialist - Freelance (NL) 🇳🇱
WE ARE PARKBEE! 🚘 ParkBee is the leading European tech platform for parking, making underutilised off-street parking locations digitally accessible to consumers. Our solution provides consumers with a wide and dense network of off-street parking spaces while helping cities make better use of space and offering property owners an extra income using our smart and innovative platform.CRM Automation Lead
We are looking for a CRM Automation Lead to manage multi-channel customer lifecycle campaigns, focusing on building customer activation, retention, and reactivation through CRM automation and triggered lifecycle initiatives. In this critical and strategic role, you will be responsible for developing and executing strategic marketing initiatives to drive Snoonu’s engagement, spend, and balance growth. Collaborating closely with cross-functional teams, you will identify opportunities to create targeted, personalized, and automated campaigns. Your expertise will be pivotal in driving the success of Snoonu’s customer engagement and marketing strategies.VP of Lifecycle Marketing
Location: New York City Description:MoneyLion is seeking a visionaryVP of Marketing, focused on Lifecycle Communicationto spearhead the evolution and growth of our Lifecycle engine. In this critical role, you will have the unique opportunity to refine and enhance our firmwide lifecycle marketing strategies from the ground up, driving strategy, innovation, and execution. We are looking for a seasoned leader with a proven track record in lifecycle marketing, coupled with a deep understanding of the financial services landscape. If you are a strategic thinker with a passion for driving customer engagement and delivering impactful solutions, join us as we redefine the future of financial services at MoneyLion. https://www.moneylion.com/careers-apply/?gh_jid=5180363004 Salary Range (Optional)WANTED: CRM Campaign Managers
Want to join a household brand in the UK, with BIG ambitions, where no day is ever boring? Checkatrade is on a transformational journey to create a true home improvement marketplace. As part of that journey we have been heavily investing in technology and people, and you would be joining at a pivotal point for the business.Contract Braze Email Specialist Needed
Location: Sydney AU or Remote Description: Unyoked is an Aussie start-up helping more people get out to nature more often. We just launched Braze for both our transactional and maketing comms. We are seeking someone to QA our canvas,. curated new personalisation and ensure we data is flowing correctly. Requirements: -StrongLiquid Language Skills - Experience with the catalog feature - Experience with consolidating canvases into longer flows Salary Range (Optional): We have funds ready and will negotiate based on the scope of work and expertise of the individual we work with
Customer Engagement Marketing Lead
Imprint is building the future of payments. The Engagement Marketing Lead will own the development and execution of strategic marketing initiatives to drive cardholder engagement, spend and balance growth. This is a critical and strategic role ensuring that partner programs are on track to meet business objectives across time horizons.
The Job Board
Post a role–or find a new one for yourself–in the job board for customer engagement professionals.218 Posts
